KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

chiefmartech

JUNE 28, 2016

The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Marketing technologists have burst onto the scene in recent years. Web and Email Marketing Specialist. eMarketing Specialist. Lead Developer.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Marketers looking for alternatives apart from Facebook and Google are exploring other platforms for online marketing. While it remains to be seen, marketers’ ad spending shifts aren’t likely to make a noticeable dent — at least not yet.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

KoMarketing Associates

JULY 31, 2018

It also will give you additional insights into if people are reviewing your profile, going to your website from those profiles, and other analytic data. According to eMarketer , 84 percent of millennials working in B2B believe that their smartphone is essential to their work. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Digilant

NOVEMBER 15, 2018

As a result, healthcare marketing executives are encountering myriad new complexities, like keeping pace with technology adoption, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Krol writes, "The study found that a relationship between marketing and finance is often lacking.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Hubspot

JANUARY 27, 2015

Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. But this time, I''m an Adjunct Professor, teaching my first class: eMarketing. Read on to get an inside scoop on what marketing students are learning today.

Planning 28

Planning Class Paid Search Agency Generation 28

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. HubSpot's product offers a great analytics application for both your website and your blog so you can see exactly what people are looking at, what's working, and what's not.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Webbiquity

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Ardath Albee. ardath421.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Single Grain

JUNE 21, 2023

Here are a few popular ones: Google Digital Garage (and Skillshop ) provides free online courses on various digital marketing topics, including SEO, content marketing, social media, and analytics. Coursera offers a wide range of digital marketing courses from renowned universities and institutions worldwide.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spending will reach $389 billion, up from $333 billion in 2020. According to ITSMA , approximately 85 percent of marketers measuring ROI describe account-based marketing as an approach that has delivered higher returns than other strategies. What Is Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62

PureB2B

FEBRUARY 8, 2021

eMarketer reports that in 2021, global digital ad spend will reach $389 billion, up from $333 billion in 2020. According to ITSMA , approximately 85 percent of marketers measuring ROI describe account-based marketing as an approach that has delivered higher returns than other strategies. What makes account-based marketing.

Account Based Marketing 62

Account Based Marketing Display ABM Paid Search Agency 62

KoMarketing Associates

JUNE 20, 2019

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured. It is undisputed that analytical pieces are great.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Marketing Insider Group

SEPTEMBER 14, 2020

An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method. Strategy Analytics ). hours per day on their mobile devices.” ( Emarketer ). About 51% of consumers have completed an online transaction with a smartphone. Ignite Visibility). Edison Research ).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Webbiquity

JANUARY 19, 2011

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online. Why Social Media Is Top Priority for Search Marketers by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Optinmonster

APRIL 13, 2020

This is also true for online marketing: 80% of your conversions usually come from 20% of the pages on your site. You can take advantage of OptinMonster’s native analytics without connecting anything, but if you want to use Google Analytics, we’ve got you covered. Tracking Landing Pages in Google Analytics.

eCommerce 107

eCommerce Display Rules Opt-out 107

Webbiquity

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 12, 2011

.&# Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. The Social Media Marketer’s SEO Checklist by SEOmoz. Top 10 analytics tools for social media by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

AUGUST 31, 2015

In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” 2) Measuring app install campaign performance is tricky.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

B2B Marketing Zone Posts

APRIL 5, 2010

The Dos and Don’ts of B2B Content Reuse - Savvy B2B Marketing , March 30, 2010 Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Google Analytics. Facebook Insights. Attractive advertisements and other add-on.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

MARCH 11, 2013

Expanding a bit on Rebecca’s post (above), the brilliant Ryan DeShazer recommends that digital marketers take on the role of “orchestrators” of “all facets of digital and traditional marketing” (or in other words, web presence optimization ), and that they use thought leadership as a marketing communications hub.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Merry Xmas eMarketers! Merry Xmas eMarketers! This is your chance to help shape this exciting new search engine, as Gilbert wants ideas and feedback.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

FEBRUARY 14, 2011

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Are B2B Marketers Missing the Point? by Marketing Interactions. 8 marketing blunders to avoid by iMedia Connection. You decide. from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100