article thumbnail

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ?

article thumbnail

Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform

Customer Experience Matrix

The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop.

article thumbnail

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Communication preferences have changed over the past few years.

article thumbnail

data.world Secures $26 Million in Venture Capital Funding

The Customer

In addition, Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, chief marketing officer (CMO) at Elastic and former CMO of Informatica, join data.world’s board of directors. This requires a foundation of technology and agile processes that make enterprise data findable, accessible, and understandable.

article thumbnail

The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

This means our customers can leverage big data analytics on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, all with the security that our customers demand. Six months ago, we debuted Marketo Content AI , which applies machine learning to the content delivery process.

article thumbnail

Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. Pro tip : Be sure to keep humans in the review process to balance perceived value and price. Price optimization isn’t new.

Pricing 52