article thumbnail

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Website [4.03%].

article thumbnail

How to Measure Your Content’s Effectiveness

ANNUITAS

It helps connect with customers in their buying process and it helps drive demand. The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Content works.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using slowed growth to build efficient marketing systems

Heinz Marketing

However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Stack Elasticity. In a recent course on positioning within a recession, I discussed the importance of being realistic about the elasticity of your product.

article thumbnail

AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform

Customer Experience Matrix

The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) It still provides sophisticated data quality, postal processing, and name/address matching, which are often missing in CDPs designed primarily for online data. But there’s plenty new as well.

article thumbnail

A Structured Approach to Demand Generation Analytics

ANNUITAS

How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? And this allows us to assess two new KPI categories — elasticity and velocity. So what is the key to better demand generation analytics? closed revenue).

article thumbnail

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Communication preferences have changed over the past few years.

article thumbnail

The Ultimate Guide to Pricing Strategies

Hubspot

However, there’s a lot that goes into the process. Price Elasticity of Demand. Price elasticity of demand is used to determine how a change in price affects consumer demand. On the other hand, elastic products suffer from pricing fluctuations (such as cable TV and movie tickets). Pricing is a Process.

Pricing 93