Optimizing Go-to-Market Program Lift Through a Converged Growth System of KPIs
ANNUITAS
JUNE 6, 2023
When implementing this new approach, what is the impact on analytics and KPIs? GTM transformation — specifically, shifting from random acts of marketing and sales to building a perpetual growth engine — has significant implications for the KPIs we use to optimize our go-to-market programs and processes.
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