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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Whatever software you use, gathering the right insights is key to improving performance. Let’s go through some use cases for marketing analytics software.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. While testing, I examined different factors like key features and use cases. In a hurry? No worries!