KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. Nearly 47% of marketers claim that their information is siloed and difficult to access. Content also offers value by arming sales with a resource, educating potential buyers, generating social media shares, and more. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Content plans should always be informed by research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. ” Measuring and optimizing the success of your ABM strategy is crucial to ensure that your efforts are continuously delivering the desired results.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. It is creativity and data, human and technology.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “The most valuable commodity we have in terms of customer engagement today is information. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. This isn’t new.

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

ANNUITAS

DECEMBER 11, 2023

They believe AI is driving a third, distinct marketing shift within the past fifty years, one where “[p]ersonalization based on data is mainstream, no longer ‘innovative,’” and where “[p]redictive analytics, powered by machine learning, fuels growth strategy, positioning CMOs at the intersection of business, technology and operations.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner.

Planning 105

Planning Allocation Work Management Marketing Management 105

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., More Information: Get the free Video-for-Remote-Sales Training and SKO Kit.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Modern customers gather information about a company online before deciding whether or not to purchase.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. ” They also offer social content, research studies, product information, syndicated content, and more. HPE offers our partners access to our latest marketing campaign assets and content.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. There’s no denying it—today’s B2B marketers have their work cut out for them.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

PathFactory

APRIL 29, 2020

Everyone is searching for more information to educate themselves and prepare for this new way of life. Content that drives relationships with prospects and customers alike, not only educating them on how to survive today, but how to flourish thereafter. Using Path Analytics, she identified that there was a 3.5X

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Consider providing early access to relevant news or product information, demonstrating trust and fostering deeper engagement. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Seismic

SEPTEMBER 18, 2019

According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Seismic President and Co-Founder Ed Calnan refers to this as the Era of the Educated Buyer.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. ” Early success and the secret to future proofing your martech stack.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. It does not suggest all information can fit on one page.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8 Closing : Provide them with educational materials to guide them through the tough decision-making process, minimizing potential objections and closing more deals. times more likely to make a quick buying decision.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

SpotMe Blog

JUNE 13, 2023

Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

6sense

MARCH 14, 2016

You’ll hear from organizations like Cisco, Forrester and Brocade. Whether analytics and predictive modeling have long influenced your marketing and sales execution or you’ve just finished installing your technology stack, we have your covered. Network in Style. Building a data-driven community is our first priority.

Peer-to-peer 48

Peer-to-peer B2B Forrester B2B Sales 48

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. First-party data is typically bolstered with personally identifiable information (PII), like an email address or a user’s name.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Vision Edge Marketing

NOVEMBER 12, 2013

That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The purpose of content marketing is to deliver high-quality, relevant, and valuable information to prospects and customers in the right channel at the right time to drive profitable customer action.

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. So, What Is Buyer Intent? Customer Touch Points.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. It contains relatively little information and is reliant on web reporting and data. Modern data analytics technologies can help with this.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. It contains relatively little information and is reliant on web reporting and data. Modern data analytics technologies can help with this.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. So, What Is Buyer Intent? Customer Touch Points.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Content Standard

SEPTEMBER 27, 2017

The Educator. Educator thought leaders are perhaps the most common in the content space today. Educator brands produce content by tapping into internal or external reserves of expertise and then translating that expertise into actionable information for readers. What type of leadership brand are you?

Thought Leadership 43

Thought Leadership Forrester Education Enterprise Management 43

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Think With Google) Approximately 80% of consumers use search engines for local information. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

The ROI Guy

FEBRUARY 20, 2019

The presentation is professional and informative, but a bit too familiar. You ask if she’ll send you the information to share with some of your other stakeholders. Sales readiness goes beyond education to provide sales reps with the confidence, capabilities, and credibility they need to effectively engage prospects.

Training 40

Training Case Studies Validation B2B Sales 40

Strategic-IC

NOVEMBER 25, 2020

of sales reps and marketers align on analytics and metrics. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. ABM can’t be called ABM if Sales does not input into strategy - and that all starts with metrics.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62