Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

InsightSquared

AUGUST 14, 2019

Referred to as a “lead nurturing” process, businesses can use automation to send resources on a monthly basis that educate the lead and address common questions potential customers might have. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. It is creativity and data, human and technology.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Martech Advisor

SEPTEMBER 12, 2019

Although data and analytics have enabled companies to better target their efforts and help meet customers’ ever-more-personalized demands, the race to acquire new data sources and combine them to reveal true insights has yielded an unfortunate side effect: data pollution. Data education. Poor data quality. Lack of data culture.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Predictive analytics tools are often very useful tools for cross-selling and upselling, so if you don’t currently use one, you might consider adding it to your martech stack. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. ” Measuring and optimizing the success of your ABM strategy is crucial to ensure that your efforts are continuously delivering the desired results.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I But now that information is more readily available, you’re no longer in control of that power dynamic — the customer is, and they can make more educated decisions.” This isn’t new. Click here to download!

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. to 11:15 a.m. Wednesday, March 1, 10:45 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Golden Spiral

APRIL 18, 2019

platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. member-only events twice per year featuring health IT educators and networking opportunities. Additionally, HIMSS offers a plethora of educational resources and professional development opportunities for members.

Work Management 102

Work Management Marketing Management Research Organization 102

ANNUITAS

DECEMBER 11, 2023

They believe AI is driving a third, distinct marketing shift within the past fifty years, one where “[p]ersonalization based on data is mainstream, no longer ‘innovative,’” and where “[p]redictive analytics, powered by machine learning, fuels growth strategy, positioning CMOs at the intersection of business, technology and operations.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MAY 23, 2023

To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner. By securing their support (rather than just asserting your correctness), you can minimize foot-dragging and/or burnout.

Planning 128

Planning Allocation Work Management Marketing Management 128

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. Confirmed by a live poll of the session’s attendees.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. "Big" data is not always "better." … More Problems.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. And as Forrester notes, proactive partner management requires the same level of analytics, tools, and experience customization that other aspects of business do. Recommended for you.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

PathFactory

APRIL 29, 2020

Everyone is searching for more information to educate themselves and prepare for this new way of life. Content that drives relationships with prospects and customers alike, not only educating them on how to survive today, but how to flourish thereafter. Using Path Analytics, she identified that there was a 3.5X

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. B2B Buyer Behavior: Timing is Everything.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Seismic

SEPTEMBER 18, 2019

Seismic President and Co-Founder Ed Calnan refers to this as the Era of the Educated Buyer. According to Forrester Research , “Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue.” the most valuable information.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. ” Early success and the secret to future proofing your martech stack.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. by Yarden Gilboa. The yield on these promises, thus far, has been lacking.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Content4Demand

JANUARY 10, 2020

When: May 3-6 Where: Austin Convention Center Austin, TX Forrester and SiriusDecisions have joined forces, creating a powerhouse of insights, products and services in the B2B community. There are tracks for advertising, analytics, AI, content marketing, email and many more. SiriusDecisions Summit.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). Closing : Provide them with educational materials to guide them through the tough decision-making process, minimizing potential objections and closing more deals. Source: Forrester , 2021). Prospecting : Reach out to the right accounts, with the right messages, at the right (and the best) time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

markempa

FEBRUARY 18, 2013

Providing performance tracking and analytics on campaigns. Before, the sales team had a great deal of control over the information flow and education of prospects. Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

6sense

MARCH 14, 2016

You’ll hear from organizations like Cisco, Forrester and Brocade. Whether analytics and predictive modeling have long influenced your marketing and sales execution or you’ve just finished installing your technology stack, we have your covered. Network in Style. Building a data-driven community is our first priority.

Peer-to-peer 48

Peer-to-peer B2B Forrester B2B Sales 48

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

MARCH 10, 2022

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Top Rank Marketing

AUGUST 30, 2023

” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. People don’t want to be ‘sold’ they want to be educated, have problems solved, feel like they matter, feel creative and empowered, and to be entertained, surprised, and delighted.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59