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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272
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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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Paid social measurement: navigating the challenges for ecommerce brands

ClickZ

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. This possibly leads to DTC businesses making unfavorable investment decisions in their channels and broader marketing mix.

eCommerce 129
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Ecommerce sets new Prime Day record, up 6.1%

Martech

from 2022, according to Adobe Analytics. Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. Why we care.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time.

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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S. Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence? Consumers spent $211.7