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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Business decisions typically involve multiple stakeholders and a longer purchasing process. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority.

SEO 225
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Two places to find these are Google Analytics and Google Search Console.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords.

SEO 190
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Domain Authority.

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How to Develop a Content Marketing Strategy for Your SaaS

accelerate agency

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Much of this process will involve focussing on your existing customers. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. At least for content marketing planning.

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How to Develop a Content Marketing Strategy for Your SaaS

accelerate agency

You can build a customer persona through conducting surveys, interviews, and analysing your analytics data. Much of this process will involve focussing on your existing customers. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. At least for content marketing planning.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. They tend to consolidate within their domain. However, app platforms play a special role by facilitating the discovery and integration of apps within their particular domain.