So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics and attribution. The Challenges of Cross Channel Marketing- from eMarketer/TNS Key takeaways: Eyeblaster/TNS Research 85% of marketers see the value in cross-media integration 67% of the marketers were currently running cross-channel campaigns 5. Big caveat! increase in natural search visitors 2.5% MORE >>

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Alinean Marketing Hierarchy of Needs™ The Marketing Hierarchy of Needs consists of the following tiers: Tier 1: Marketing Operations and Technology – the foundational element of people, process and technology to support the development and delivery of marketing programs, including lead capture and scoring, analytics, user experience, content management, account management, campaign management, data management, sales and channel enablement. MORE >>

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Laurie Sullivan reports on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members. Adoption soared. Magazine. MORE >>

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. Facebook Stats, Facts and Research. You know the statistics : Facebook is the most popular method for sharing online content. ” Ouch. Mark R. MORE >>

Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. 35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. But while email is here to stay, it is also rapidly evolving. MORE >>