Remove Analytics Remove Display Remove Forrester Remove Research

Trending Sources

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years.  Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.  If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned.  Display Targeting with Google.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention. UberVU.

Tools 48

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is pull (social), some push (display).

Survey 100

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that  99.4% of online ads are ignored these days; in other words, marketing can seem like a big distraction to your buyers. 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. One of the key topics of discussion? Digital transformation. The only way to fix this?

CMO 53

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. This year I've been talking a lot about Nurturing. The impact? Retargeting.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 44

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

According to  Forrester , 50% of content from enterprises is not even being used. Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! . Dig into Google Analytics and see what has been working for you. According to Forrester, 50% of content from enterprises is not even being used. Anyway, enough lamenting. Simple economics.

Best 90

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Frugalnomics in Full Effect: Forrester and Gartner.

Lead Generation Tweaks for Building a Better Sales Pipeline

IKO-Systems

Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions  can give you the time back to your people. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Every business wants the most efficient sales process.

7 Ways to Take Your B2B Marketing Mobile

Social Media B2B

B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Review your analytics. Centralize content.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Facebook Stats, Facts and Research. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. ” Ouch. Mark R. More Inc.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 18

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive. Adoption soared. 85% of Inc.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. 35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Contrary to rumor, email is not dead. year over year.

Stats 58

Digital Marketing Glossary, Part 2

Marketing Action

Long, linear and deeply researched in a single topic. Data-centric and based on quantifiable research. This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” Lead generation is one tactic, used to obtain contacts.”.

Cable 26

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Use it!

What a Top-Notch Lead Management Program Looks Like

Hubspot

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website. Prospect Intelligence. Lead Intelligence.

Lead Generation Tweaks for Building a Better Sales Pipeline

IKO-Systems

Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions  can give you the time back to your people. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Every business wants the most efficient sales process.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., For marketers, the news is good overall.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  There better be. Why not use it? Facebook Insights.