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OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention. UberVU.
| | BUZZ MARKETING FOR TECHNOLOGY
FEBRUARY 9, 2011 Monitoring vs Analytics [Infographic]
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics.
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FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
53% of employers now research candidates on social networks before hiring. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. ” B2B Marketing Research and Statistics. hours to 6.3
| | E-STORM
DECEMBER 21, 2010 Navigating the 2011 Display Advertising Landscape | e-storm.
Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. Projections for 2011 look even more robust, especially when marrying display to mobile. Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. billion that same year with display and mobile grabbing 6 percent of total interactive marketing money spent. The mobile marketing ad spend is expected to increase to more than $2.8 billion over print ads $22.8
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FEBRUARY 13, 2012 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic.
| | INSIGHTIQ BLOG
NOVEMBER 17, 2010 Online Analytics in Action: Footprints in the dark
From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. study by Jupiter Research shows that “Across the 4 search engines – Google, Yahoo!,
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E-STORM Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
| MONDAY, DECEMBER 7, 2009
So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics
and attribution. The Challenges of Cross Channel Marketing- from eMarketer/TNS Key takeaways: Eyeblaster/TNS Research
85% of marketers see the value in cross-media integration 67% of the marketers were currently running cross-channel campaigns 5. Big caveat! increase in natural search visitors 2.5% MORE >>
TOM PISELLO Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
| MONDAY, OCTOBER 11, 2010
According to research
from IDC and Forrester
, marketing spending is anticipated to increase between 3 to 5% for 2011. Alinean Marketing Hierarchy of Needs™ The Marketing Hierarchy of Needs consists of the following tiers: Tier 1: Marketing Operations and Technology – the foundational element of people, process and technology to support the development and delivery of marketing programs, including lead capture and scoring, analytics
, user experience, content management, account management, campaign management, data management, sales and channel enablement. MORE >>
WEBBIQUITY 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
McCorvey explains how to integrate targeting, monitoring, content sharing and analytics
into a coordinated b2b social media marketing program. Forrester
senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Laurie Sullivan reports on research
from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members. Adoption soared. Magazine. MORE >>
WEBBIQUITY Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
| TUESDAY, DECEMBER 27, 2011
through Ping.fm [[link] how to specify which of your friends’ photos display
on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research
, and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. Facebook Stats, Facts and Research
. You know the statistics : Facebook is the most popular method for sharing online content. ” Ouch. Mark R. MORE >>
HUBSPOT The Ultimate List of 2012 Email Marketing Stats
| FRIDAY, DECEMBER 14, 2012
,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. 35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed
alongside their personal emails. Source: Litmus Email Analytics
, 2012 ) Tweet This Stat. Source: Forrester Research
, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. But while email is here to stay, it is also rapidly evolving. MORE >>
- 7 Ways to Take Your B2B Marketing Mobile SOCIAL MEDIA B2B | TUESDAY, JUNE 7, 2011
- Dozens of reasons why corporate blogs still matter in B2B marketing CONTENT MARKETING EXPERIENCE | SUNDAY, MARCH 17, 2013
- Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e. E-STORM | FRIDAY, FEBRUARY 25, 2011
- How to Diagnose and Repair Rotten Lead Nurturing Workflows HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
- What a Top-Notch Lead Management Program Looks Like HUBSPOT | FRIDAY, JANUARY 27, 2012
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness THE ROI GUY | MONDAY, OCTOBER 11, 2010
- Does your B2B website cut sales costs? MARKETING INTERACTIONS | TUESDAY, MAY 12, 2009
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