Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. She has thoroughly researched solutions and is close to making a decision. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Porch Group Media

SEPTEMBER 21, 2020

Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through a Customer Data Platform. Click here to learn more.

Webinar Metrics 40

Webinar Metrics Analytics Demand Acquisitions 40

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Not only do they provide a fun diversion for the audience, but they also offer valuable insights into their preferences, needs, and knowledge gaps.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

OCTOBER 7, 2021

As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. ” “You’re not just educating that first person that comes in, that requests a demo or answers your e-mail. You’re starting to educate the rest of their team.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Ranking Lead Scoring Ideal Customer Profiles 45

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Don’t set and forget your keyword research.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Click here for a demo! What to Expect.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Likewise with polls. It turns out that there’s a different way.

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

SpotMe Blog

JUNE 28, 2023

From an interactive activity feed , networking tools , chatbots, and live chat to Q&A, polls , live applause , quizzes , gamification , and more. And thanks to its 24/7 instant support, and white-glove professional services , hosting events that audiences love has never been easier.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Biznology

JUNE 23, 2021

Better audience analytics. Nevertheless, marketers are upbeat — 80% agreed that their virtual and hybrid events could eventually achieve the same or greater success as in-person events with the right strategy and software solutions, according to a study conducted by analyst firm Forrester , sponsored by BlueJeans.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Therefore, communication strategies should primarily target new prospects and their influencers, while also reinforcing relationships with existing customers.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. First of all, though, you should revisit the difference between sales and marketing before you revamp your strategies. Some B2B SaaS businesses contract with marketing agencies to create marketing strategies.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. For a SaaS company, there is no physical product demo.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy. Registering for an upcoming webinar about customer engagement.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

InsightSquared

OCTOBER 2, 2020

In-person demos were canceled indefinitely. And in many cases, the focus of your sales strategy was simply survival. You’ve known InsightSquared for analytics and dashboards. Deeper Analytics: Introducing Advanced Sales Math. Do you need better field enablement for demos? . From Analytics to Action.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Binary Demand

MARCH 26, 2024

Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. Analytics provide insights into your market, allowing you to establish criteria such as location, job title, company size, or interests to target users within that market.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. By employing various marketing tactics, you attract a broad audience and capture their interest. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Leveraging QBR reports to understand sales readiness metrics. How can we get more out of this?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Also, consider getting your team involved in demos to ensure an “intuitive tool” is what it promises to be.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130