Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. Customer lifetime value. Finally, you have late-stage metrics. Late-stage metrics include: Opportunities won.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Adobe Experience Cloud Blog

MAY 19, 2020

Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. As he didn’t face any issues while placing the order, he scored it a 5.

Customer Satisfaction 149

Customer Satisfaction Loyalty Thought Leadership Demographics 149

Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer Satisfaction 133

Customer Satisfaction Gartner FAQ Thought Leadership 133

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. An interactive training helps reps follow along as you walk them through using templates, launching campaigns, and best practices. Share your best practices.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In the enablement phase, new customers are learning how to implement purchased products and use them to their full potential.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides. Price: $49-248/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. . Expertise: Demand marketing strategy.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. I think we are entering the age of the customer experience platform. But they taught us how new technology can be leveraged to improve how we interact with customers.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Televerde

APRIL 11, 2023

The modern demand gen engine is far more complex as customers want more information and products are more intricate. This was exactly where our client, Marketo, saw themselves. They needed a demand generation engine that attracted and qualified a steady stream of customers. Image Source: TechTarget 2.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Martech

DECEMBER 11, 2023

By integrating marketing with technology efforts in these ways, marketers can leverage the support of technology while maintaining their creative freedom and discovering new ways to connect with customers and prospects. How can marketing technology be used to personalize the customer journey? Are there any downsides or risks from this?

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Martech Advisor

FEBRUARY 26, 2020

In this introduction, we define TMA and explain why it’s necessary today; share best practices on how to execute successful TMA campaigns, and give real examples of B2B marketers who get it right. TMA is natively integrated with the tools marketers already use (Salesforce, Marketo, Oracle, etc.) Personalized.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. DemandGen : Americas (Commercial/Marketo). Digital Pi , a Merkle Company: Americas (Commercial/Marketo).

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Launch Marketing

SEPTEMBER 16, 2020

In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Analyzing the success of your promotions and campaigns gives you insight into the mind of your customer. Importance of Analysis.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

JULY 23, 2014

According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Today, Marketo announced that they’re standing up for the next generation of marketers. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketo 48

Marketo Marketing Automation Services Thought Leadership Marketing Automation 48

Adobe Experience Cloud Blog

JUNE 1, 2018

Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. Social analytics is an emerging tool that uses artificial intelligence to access and analyze what consumers are talking about online. The best part about social analytics is that it’s multidimensional.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Adobe Experience Cloud Blog

JULY 27, 2010

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages.

Lead Ranking 48

Lead Ranking Marketo Analytics Lead Scoring 48

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. Google Analytics remains a cornerstone for tracking various metrics like traffic and engagement.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Strategic account-based marketing (ABM) at scale is a relatively new practice. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

MAY 12, 2020

What ties them together is that they’ve had a profound, positive impact on how business works and customer attitudes – and hopefully will continue to do so. . Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. .

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. Unfortunately, a large percentage of these conversions never go on to become customers. Let me break down what this means for you.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JULY 11, 2010

In an earlier post, I discussed the methodology behind revenue cycle analytics. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. A prospect’s journey from initial awareness to customer is often non-linear.

Analytics 48

Analytics Lead Ranking Practices Best Practices 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Where: Room 2001/2003.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

MARCH 25, 2020

Many best practices focus on maximizing registrations, but webinar attendance is what matters most. Take a look at your website analytics and other metrics to find topics that generate interest and more importantly, leads. Customize the reward email with follow-up content and a call to action. Encourage Feedback.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Vidyard

JULY 28, 2021

Know Who’s Clicking with Action Analytics What’s a Video Call to Action, Anyway? You can customize your Actions’ text so the viewer knows exactly what to expect. Learn from the Pros Customer Experience Manager Christina Garland walks you through Vidyard’s Actions tool, including examples and best practices for your video CTAs.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160