Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Types of SEO forecast. There is one thing I want to expand on before we get into the spreadsheet stuff: the different types of SEO forecast. What makes this an SEO forecast?

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Campaign Monitor Source: MailChimp Experian claims Tuesday has an overall higher open rate and CTR. So, how do you do that? Segmentation.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Launch Marketing

JANUARY 27, 2021

It’s important to frequently assess your analytics to make sure the campaign is on track and make ongoing changes to improve performance. Review historical metrics and search engine optimization (SEO) reports to discover popular words that have driven traffic to your website. What was the CTR? Did you add keywords?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Moz

SEPTEMBER 7, 2020

SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. Google will likely aim to get statistically relevant results, so the fewer impressions a keyword has, the longer the tests need to occur. Always be on the lookout for those CTR underperformers.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Content Standard

JUNE 18, 2015

For many marketers, the process of evaluating and tweaking an SEO strategy is daunting. A new study from Keylime Toolbox suggests one particular statistic of interest to marketers may actually be misleading when compared to broad averages, and that’s click-through rates (CTRs). The Study.

Studies 40

Studies SEO CTR Advertising Benchmark 40

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Search Engine Optimization (SEO). Clickthrough Rate (CTR). Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Scoop.it

NOVEMBER 30, 2023

It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth. Leveraging Analytics to Inform Content Ideation Analytics serves as a powerful tool for steering the creative process and refining content strategies.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Valasys

OCTOBER 22, 2019

Use SEO & PPC Strategies to Optimize Quality Traffic: To reach the niche-specific prospects, the marketers must focus on increasing traffic by targeting the niche-specific keywords. Supplementing the SEO endeavors to boost the organic traffic with PPC campaigns assures that the website gets highly targeted traffic, more likely to convert.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. Here are 31 top SEO tools that will improve your ranking, categorized by free or paid (with freemium options).

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! On-Page SEO for 2019 - Whiteboard Friday. Top keywords according to Keyword Explorer: seo 2019 (#3, 501–850), seo best practices 2019 (#3, 501–850), homepage seo 2019 (#1, 0–10).

Domain 53

Domain Best Practices Keywords SEO 53

TrustRadius Marketing

JULY 7, 2022

Web Analytics is utilized by eCommerce companies to optimize their website performance. Organizations can use website analytics software to collect data on user experience (UX) and make changes to maximize their satisfaction. Here we discuss how web analytics works, and what you can achieve with it. What Is Web Analytics?

Analytics 98

Analytics Budget Programs Marketing Analytics Tools CTR 98

Valasys

NOVEMBER 15, 2019

The average click-through rate (CTR) on headlines with negative superlatives was 63% higher than those with positive ones. Figures or statistics in headings add to your legitimacy. Marketers can have a longer Blog Post Title than an SEO title. Negative comments are sometimes seen as more authentic & genuine.

Research 51

Research Lead Scoring Lead Ranking CTR 51

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. In fact, Etsy did an SEO test similar to this. The answer?

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Marketing Insider Group

DECEMBER 20, 2021

There are various tools and services out there that can help you organize your metrics, like HubSpot’s Marketing Analytics & Dashboard software. Click-through rate (CTR): The number of subscribers who click a link or image in your email out of the total emails sent. Email Marketing.

Cost per Acquisition 312

Cost per Acquisition Campaigns Lead Ranking Planning 312

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

TrustRadius Marketing

JULY 8, 2022

Web analytics is the realistic way virtual platforms can read the minds of their website visitors. Through data collection and analytics, you can learn from user behavior. You can figure out what needs to be met and how to do it with a web analytics platform. What is Web Analytics? Are they leaving too fast?

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Let's go through and examine each one.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 SEO and Search Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

JANUARY 18, 2024

❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions. A higher CTR indicates to YouTube’s algorithm that your content is engaging and relevant, prompting the platform to more frequently suggest your videos to potential viewers. ❌ Don’t neglect the insights provided by YouTube Analytics.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

seo.co

APRIL 27, 2021

It’s easy in a field like SEO to get wrapped up in all the reports, details, metrics, and other data that comes out of the work you do. Your clients aren’t SEO experts, that’s why they hired you!! Even the most SEO-experienced and highly educated clients out there don’t need every piece of data that you have on their business.

Paid Search Agency 104

Paid Search Agency Advertising Agencies SEO Ad Agencies 104

Single Grain

MARCH 6, 2020

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). How Content Decay Impacts Your SEO. Content Decay by ClickFlow.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

QuanticMind

JANUARY 24, 2019

Research has shown that when organic and paid search results appear together, it significantly improves average CTR: On the other hand, you may not want to target these keywords to avoid cannibalization. Consider these statistics : 59% of web visitors frequently use the internal search engine to navigate a website.

PPC 53

PPC Keywords Top of Funnel Research 53

Sharpspring

APRIL 7, 2017

Videos provide incredibly useful analytics, especially if you’re using a platform like Wistia. Add videos to emails to increase CTR. Brian Dean of Backlinko was able to get his YouTube video in the #1 spot for the keyword “SEO strategy,” even though he was competing against large companies like Moz. Highly trackable statistics.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Vidyard

APRIL 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Better SEO 2.3 Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

SocialPilot

FEBRUARY 13, 2024

One of the influencer marketing ROI statistics says that 86% of marketers aim to increase brand awareness through influencer marketing campaigns. KPIs to measure conversion : Sales Subscriptions Sign-ups Downloads Click-through-rate (CTR) Web Traffic Web Traffic is an effective way to understand the size of your actual audience.

ROI 94

ROI Top of Funnel Planning Work Management 94

Optinmonster

APRIL 4, 2024

You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. Once you know which specific social media platform is working best for your brand, you can dive deeper into your social analytics to learn more about your potential leads.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. CTR is higher when using the first name in the subject line (Chief Marketer, 2015).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

JULY 27, 2011

This company can serve several purposes including campaign management, analytics, administration as well as billing. Click-through Rate (CTR) – this is a common measurement used to determine the number of users who clicked to access more information or take action resulting from a B2B mobile marketing campaign message.

Mobile Marketing 28

Mobile Marketing Cost Per Thousand Planning SMS 28

Moz

OCTOBER 19, 2020

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). A ton of work and research goes into successful SEO. because we’re going to learn how to mine the SERPs for SEO gold! Any sound SEO strategy is built on sound keyword research. below average.

SERP 59

SERP SEO CTR Long Tail Marketing 59