Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care.

Marketo 120

Marketo Enterprise Management Template Sales Qualified Leads 120

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Website Analytics. Every business wants to monitor website analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. What role should data analytics play in optimizing marketing campaigns?

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. The biggest challenge for nurturing appears to be content, with 44% citing a difficulty creating enough relevant content.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. All relevant information must be in front of them when they’re having that conversation. You can trust these tools for accuracy.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Valasys

APRIL 15, 2024

This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals. They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel. This emotional connection is crucial for driving conversions.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here. (DGR)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. Examples of MAPs that you may consider include: Marketo. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Call for Papers and Content Management. Event Budget Management. Venue Sourcing and Selection. Salesforce.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Webbiquity

SEPTEMBER 27, 2019

Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. An engaged customer means they expect relevant communication from your business. Step 2: Create Engaging Content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. Using historical data, marketers can see trends in email delivery and engagement metrics and break results down by audience, content, and platform. People don’t engage with brands they feel don’t speak to them.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 25, 2020

Luckily, we’ve got a few tips that will help: Offer High-Value, Actionable Content. With all the webinar invitations your prospects receive, you must ensure your topic is relevant to your audience and stands out from the rest. Choose a topic that is aligned with your content strategy and addresses a pain point for your prospects.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

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Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. For example, they might serve the same Web content to all visitors without segmentation, or fail to A/B test their campaigns.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Adobe Experience Cloud Blog

MAY 22, 2017

For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. The content can also be converted to PDF format for use in offline customer service interactions. Then, you can produce content that helps them utilize your platform to meet their goals.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133