SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO includes both on and off-page elements. Some on-page SEO tactics include optimizing image alt text and title tags. Some off-page SEO strategies include backlinking and guest blogging. What is SEM? What does SEM stand for?
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