Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. Rather, they are enticed through long-term content marketing strategies from the company website, blog, and email nurture campaigns. Although, we certainly tried. Yet inbound leads don’t just magically appear.
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