Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Webbiquity

NOVEMBER 23, 2021

Now, Google and the other web search engines consider more than 200 factors when determining which pages to rank highly on their search engine result pages (SERPs). Do you have quality content that makes your visitors engaged? Do you have quality content that makes your visitors engaged? Keyword Density.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. A simple Google search has become complicated.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

AUGUST 18, 2020

Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Reoptimize Existing Non-Performing Content. Start with reoptimizing the existing content on your website that isn’t performing. Refresh existing content sections with new keywords.

Traffic 328

Traffic Organization SEO Tips 328

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

DAGMAR Marketing

MAY 11, 2021

Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor. Are you new to the world of Google Core Web Vitals? What are Google Core Web Vitals?

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). The secret to SEO is that Google uses countless factors to determine website rankings. Your SEO rankings rely heavily on the quality of your content and the strength of your keywords.

SEO 132

SEO Optimization Tips Lead Scoring 132

Top Rank Marketing

NOVEMBER 9, 2023

When you’re driving organic traffic around terms that matter to your business, that means you are putting your brand in front of relevant and interested people. Understanding your buyer’s journey and delivering helpful content to support it helps you win rankings and attract qualified website visitors.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. And why you should focus your marketing activities instead on raising your Google CTR. The short influx of clicks did, in fact, launch his blog post up to the first position in Google.

CTR 40

CTR SERP Activities Google 40

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Content4Demand

JUNE 25, 2021

Getting your content to the top of search results isn’t a one-and-done proposition. With even minor updates to reboot SEO, you can extend its shelf life at the top of the search engine results page (SERP). . You don’t have to shell out for SEO auditing tools to perform a simple web content audit. The DIY Web Audit.

SEO 64

SEO SERP Content Budget Programs 64

Top Rank Marketing

OCTOBER 25, 2023

Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, and odds are some if it is neither fresh nor relevant. Link profile: Quality backlinks remain a staple of SEO in B2B marketing.

SEO 114

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 114

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Custom site crawls/audits.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Brightedge

AUGUST 4, 2020

4 min read Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. rate Knowing what content resonates with your audience and how they navigate through your site is critical to online success.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Navigate the Channel

SEPTEMBER 23, 2021

This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP).

SERP 119

SERP Keywords SEO Search Marketing 119

seo.co

JULY 28, 2020

Table of Contents. Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Organic traffic is especially relevant for two main reasons: 1. It’s relevant. Source: Google Analytics. Onsite content.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Martech

JANUARY 23, 2023

Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Table of contents What is search marketing? That coveted real estate adds up to more clicks — statistics show that around 30% of all clicks go to the top search result on Google — and eventually, marketers hope, more purchases.

Search Marketing 131

Search Marketing Paid Search Agency Planning PPC 131

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. Customers now expect retailers to provide seamless online and brick-and-mortar shopping experiences, a demand that is reflected by changes to ranking content on search engines. eCommerce content trends: new rankers & result types.

eCommerce 115

eCommerce Paid Content Features Trends 115

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. These details help YouTube understand what your content actually is.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100