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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Transparency can be as simple as offering an online product comparison tool.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Google Analytics offers a myriad of insights into your existing audience. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Google Analytics.

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

You can start tracking site search queries using Google Analytics. That said, a common mistake marketers make is ignoring broad, unspecific phrases altogether when researching keywords, instead focusing entirely on long-tail keywords (phrases with three or more terms). From the side menu, click “Admin.”

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Google took my keywords. 10 resources to get them back

Biznology

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

This could be helpful in predicting seasonal trends. They want to know what different kinds of software is out there, read reviews, and look up comparisons. If you want to get started with Google ads, you might be able to use your CRM and web analytics to inform your ad campaigns directly. Google Trends. Keyword Surfer.