Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Play at least 50% of a product video.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. If you haven’t started, now is the time to establish your company and key figures as industry experts.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

ClearVoice

DECEMBER 5, 2022

How long has it been since your company posted on social media? This can include hiring writers for blog posts, social media posts, white papers, etc. Go past your business’s analytical and logical side and dig deep to find the emotional side. Customers want to know what they can expect.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. However, questions about company revenue or future plans may require a little more thinking and therefore start to breed hesitation. Ebooks & White Papers. White Papers. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Every marketing organization has a set of “Strategic Metrics” (with different definitions, unique to how a company operates) that it tracks to measure performance.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? Whether it’s through blog content , premium content pieces like white papers or e-books, or even social media content, you should always be crafting copy to answer your buyer personas’ pain points. You’ve come to the right place.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make. They demonstrate that marketing led by a growth mindset is accountable for driving the top-line revenue.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Contently

APRIL 14, 2016

In a recent story about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral. …

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. Nurturing a long-term relationship with companies once they’ve become customers. A buyer’s journey encompasses everything from their first interaction with your company (e.g., Content marketing is a long game, which is exactly what SaaS companies need.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Dig deeper: Marketing analytics: What it is and why marketers should care 2.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Source: McKinsey & Company Knowing when and where your prospect wants to interact can be critical to keeping leads from a competitor.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. Anyone can claim to be “the best” or “the top” on their companies website.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Predictive analytics are changing the B2B marketing landscape and for good reasons. Do you provide a warranty, or other way to make your brand the “safe” choice?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Also, content that shows how your company has overcome hardships and mistakes creates an instant bond between you and your customers. Play the Long Game. Brands build trust over time.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Vision Edge Marketing

AUGUST 29, 2013

Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.

Paid Search Agency 100

Paid Search Agency Analytics Conversion Ads 100

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. billion in business during 2022.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

KoMarketing Associates

NOVEMBER 5, 2018

WE Communications recently published the “Brands in Motion” white paper and discovered that almost half (47 percent) of customers now believe that over the next few years, technology will allow companies to customize their buying experience. Marketers Lack Confidence in Data and Analytics.

Buy 145

Buy Personalization Brand Identity Branding 145

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Imagine David, the Marketing Director at a growing tech company, who is tasked with resolving a surge in customer support inquiries. This rapid growth, especially the 1,365.5% But why the focus is on individual buyers?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? We’ll call them Company Z. When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. Second, some people click on the links in the off-site articles and come directly to Company Z’s website.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Anyone who types “t-mobile” in a tweet is talking about that company. If so, you have come to the right place.

Analytics 80

Analytics Vendors Social Media Paper 80

Stevens & Tate

OCTOBER 5, 2021

Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. Attainable – Your goals should be something that your company can actually achieve. How many white paper downloads? How many leads? How many sales?

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Marketing Insider Group

AUGUST 12, 2020

Again, analytics can help. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. On the other hand, if your company sells to other businesses (B2B), you might start with thought-provoking short pieces on LinkedIn. That’s just one part of building a tribe.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Free tools for the job: Google Analytics for monitoring, Google Keyword Planner for optimization. Free e-books or White Papers. Lead magnets offer value to your site visitors in exchange for their contact information.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Vidyard

NOVEMBER 16, 2021

IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021 About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Navigate the Channel

OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics. The problem is that many companies consider it the end goal. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65