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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

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14 Steps to Hosting a Successful Webinar

Convince & Convert

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

Whether or not they’re directly involved with your content analytics, it’s critical that content creators understand how their work impacts overarching company goals. This post from Michele Linn outlines some critical data points you can collect and immediately put to good use: 4 Google Analytics Reports Every Content Marketer Should Use.

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Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Vidyard

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. 6-7 in San Francisco.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Click To Tweet. njellering Click To Tweet.

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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. Descriptive analytics helps organizations understand the performance of their marketing activities. Tell us which ones and why on LinkedIn , Facebook , or Twitter. Understand User Behavior.