Hubspot

FEBRUARY 24, 2015

They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently , the average CMO was destined for a much shorter than average tenure. Let’s face it—Chief Marketing Officers have it rough.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. As a marketer today, you are constantly looking for the cutting edge or next iteration of the work you are doing.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MARCH 6, 2012

But once CEOs mandate this shift, work needs to be done to turn the vision into reality. This is where CMOs can make a noticeable impact. Overall, it requires an understanding of the purchase process from the buyer's point of view. Understand the Buyer’s Experience. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. But AI’s pattern recognition abilities really helps speed up the process.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Which one of these worthy bruisers will win the attention (and the purse strings) of their CEO, as our CMO tries to justify a bust-out budget to replenish a depleted marketing department?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Seismic

MAY 15, 2019

In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution. The Financial Services CMO Solution. In the worst, it can derail it completely.

Work Management 45

Work Management Marketing Management Service Forrester 45

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. 97% are doing things they’ve never done before. That’s ridiculous.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. In the fall, we announced new dashboards with key analytics into marketing performance. According to Forrester , B2B marketing executives are not in denial. How it works.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. In the fall, we announced new dashboards with key analytics into marketing performance. According to Forrester , B2B marketing executives are not in denial. How it works.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. by Yarden Gilboa. The yield on these promises, thus far, has been lacking.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

NOVEMBER 12, 2010

Share one example of ROI tool/strategy that has worked either for you or your client." This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Inability to Manage Data. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Process rigor: Balance process rigor with flexible creativity.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Mobile is dominating your buyers’ mindshare.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. After college, I worked in customer relations for a large electronics' company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Porch Group Media

AUGUST 3, 2021

What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Source: Forrester). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). Alchemer and Forrester Consulting , 2021). CMO Council).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. How it works. How it works.

Budget Programs 120

Budget Programs Spending Paid Search Agency Marketing Budget 120

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

PathFactory

OCTOBER 20, 2021

While understanding what’s working most effectively and efficiently for the business. The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Why can’t I just track this in a spreadsheet? Why do I need so much data anyway?

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Martech Advisor

MARCH 18, 2020

According to a recent CMO survey by Gartner, marketing technology consumed nearly a third of marketing budgets, making this segment the largest area of investment for marketing resources and programs. Based on the survey, CMOs spent an average of 25 percent of their marketing technology budget on three channels: search (11.2

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Finally, Ken Wincko, CMO of PR Newswire, took the stage to emphasize the importance of the customer experience. Step Up Your Game .

Paid Search Agency 56

Paid Search Agency Multi-Channel Allocation CMO 56

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. While this “ us-vs-them ” mentality may have worked back in the good old days, it doesn’t anymore. . Triblio | CMO. . . When anybody shares the same goals, they tend to find a way to work together.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Finally, Ken Wincko, CMO of PR Newswire, took the stage to emphasize the importance of the customer experience. Step Up Your Game .

Paid Search Agency 48

Paid Search Agency Multi-Channel Allocation CMO 48

Marketing Insider Group

JANUARY 14, 2014

In commodity play markets like Utilities for example its pretty simple and it goes back to one of my very first projects when I worked for a large utility provider. During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

PathFactory

DECEMBER 18, 2018

This year, SiriusDecisions’ 2018 CMO Global Study listed enhancing the customer experience and addressing changing buyer behaviors as their top two priorities. As Forrester analyst Steven Casey says in The Birth of The B2B Consumer , “B2B buyers are behaving more like consumers every day,” and we need to accommodate them.

Top of Funnel 40

Top of Funnel Digital Marketing Funnels Forrester B2B Sales 40