ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? CMOs need to become effective business leaders.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. Business email address Subscribe Processing. In your inbox.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Business email address Subscribe Processing. Looking to take control of your data?

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Business email address Sign up now Processing. Fuel for your marketing strategy.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. ” Alan : You’re turning a lot off in the process.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Customer Experience Matrix

MARCH 30, 2012

The second-ranked item (marketing process) was never listed first; it ended where it did because it had the most twos and threes. Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered. We are a human-first business that not only sells to humans but is run by humans.

Marketing Analytics Tools 78

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 78

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

KoMarketing Associates

JULY 20, 2017

The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. About 58 percent say they turn to a company’s website when they want to engage, while 52 percent prefer email. “The

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. They are not siloed, they are cross-functional.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Lean into that purpose to refine your branding as you grow. .

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. As a result, more B2B brands are adopting ABM models to address these issues.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

ClickZ

JULY 3, 2019

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. Peter Isaacson is the CMO for Demandbase. The category. This ascent of ABM into the mainstream marked a turning point for the category. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Additionally, nearly 40% of companies do not have a formalized sales enablement process. Streamlining the process of content production. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. How can you drive common processes and procedures? A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. My podcast offers an insider look at ABM, with advice on how to make the most of it in marketing programs.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Contently

MAY 23, 2017

Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have. Investment in AI will increase more than 300 percent this year.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Across the board, email is a lead-generation tool.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Hopefully, prospects will find and read Xerox’s content, hopefully, they will find it useful and hopefully, the content they read will generate interest in the Xerox brand in the process.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Where this happens is often in the review process. Read that again. You can’t find this with data alone.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Hubspot

MARCH 3, 2014

Today''s marketing leaders have heard that story, and many of them have been busy adapting their team''s strategies to match that new approach to the modern consumer''s purchasing process.

CMO 28

CMO Elasticity Forrester Inbound Marketing 28

Content4Demand

NOVEMBER 5, 2021

The biggest suggestion at any point in the process is to only use accurate, quality data. True Influence uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. Do you have tips for B2B brands that are just starting to apply intent data?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Contently

APRIL 10, 2017

If this sounds familiar, that’s because every CEO tasks every CMO with this same problem. Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Strategic-IC

NOVEMBER 10, 2020

But today, improvements in technology and strategy have allowed that process to evolve. Justin Gray, CMO, LeadMD. Sangram Vajre, CMO, Terminus. Sangram Vajre, Co-Founder and CMO, Terminus. Scott Vaughan, CMO, Integrate. Forrester Research. Meagen Eisenberg, CMO, MongoDB. How Is ABM Growing? .

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. I also like to think the traditional path that the CMO has taken to get into the C Suite is changing.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Seismic

OCTOBER 1, 2020

Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100