KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. of B2B marketers say they currently use mobile in their strategies. Evaluate analytics data.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Porch Group Media

JULY 16, 2018

Millennials – the population born in the US between 1980 and 2000, are the largest population segment of over 79 million people, and they have purchasing power of over $170 billion per year. Which means huge opportunities for furniture companies as this population is coming to an age where they are starting families and purchasing homes.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 As with any up-and-coming ad format, brands and advertisers need to analyze the channel and decide if it is suitable to implement into their respective omnichannel marketing plans. And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Digilant

FEBRUARY 16, 2021

In June of 2020, eMarketer found that the average American spent over 3 hours on their phone. Programmatic digital marketing , the use of technology to automatically bid and purchase media, is one of these opportunities. But, people still need to be at the helm, monitoring analytics and ensuring buys make sense.

Advertising Agencies 52

Advertising Agencies Lead Scoring Lead Ranking Transparency 52

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. of global web traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

distribion

NOVEMBER 2, 2016

eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years. M – Be Mobile. Mobile devices are connecting in-store and online purchasing more each year.

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Know which channels work for you. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

AUGUST 11, 2015

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company.

Paid Search Agency 40

Paid Search Agency Paid Content Budget Programs Spending 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Here’s how to measure ROI using soft metrics for three popular digital advertisements—mobile video ads, native advertising, and programmatic advertising : 1. Mobile Video Ads. Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. Native Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

NuSpark Consulting

JANUARY 21, 2012

eMarketing Strategies for the Complex Sale. Packed with useful strategies and tactics, the book will show you my approach to increasing conversions, building revenue and increasing ROI utilizing this important channel. Web Analytics and ROI Measurement. Web Analytics 2.0: Content Marketing. Ardath Albee. James Lenskold.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Mobile Video Statistics 2.8 Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ). Video Analytics. 73% of companies report they are using some form of video analytics to track video content effectiveness( Demand Metric & Vidyard, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. About 94% of people plan to make a purchase from an industry they follow on Twitter.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Investment in social media platforms continues to increase, largely driven by new-network adoption.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Investment in social media platforms continues to increase, largely driven by new-network adoption.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Mobile Video Statistics 2.8 times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Porch Group Media

FEBRUARY 9, 2021

Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI. 1) – Email continues to outperform other marketing channels by a long shot. eMarketer ). eMarketer ). 8) – 60% of consumers say they’ve made a purchase as the result of a marketing email they received.

Statistics 52

Statistics Mobile Advertising Open Rate Click Rate 52

Mass Analytics

DECEMBER 20, 2022

according to eMarketer. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Cookies don’t fit well, if at all, in mobile apps, where mobile users spend 80 percent of their time. Digital ad spending however persisted during the pandemic.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Webbiquity

JULY 28, 2015

80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices. • But getting results isn’t easy. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If you’re one of the companies that is still having trouble converting through social channels, you’re not alone.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

Mobile will account for 72% of US digital ad spend by 2019. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 Sell-Side Platform (SSP): This software allows the publishers to sell the impressions of display ads, mobiles & videos to potential buyers, in real-time. billion of approximately $58.6 digital advertising budget this year.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Sprout Social

JANUARY 3, 2017

After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. Instagrammers will only see your video if they follow your account.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

Single Grain

MAY 4, 2021

But 689 million users and 2 billion downloads later, businesses are taking notice, although some are still jittery about going all in on the channel. All indications show that shoppable videos will reign supreme on social channels from now on. Mobile purchases will reach $3.56

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

The future of the internet isn’t mobile. - Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Mobile (428).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. of digital display ads in the U.S.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. of digital display ads in the U.S.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Hubspot

JANUARY 30, 2018

That's very much due to the way purchasing decisions have changed over the years. Choose your social media channel. Choose your social media channel. Instagram is the channel where 93% of social media influencers focus their content -- because it gives them the best results. How to Become an Influencer in 10 Steps.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Webbiquity

FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Digilant

JANUARY 31, 2019

The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively,” says Raquel Rosenthal, CEO of Digilant , global digital media company. advertisers will buy $3.8

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency Trends 40

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add a user by scanning their Snapcode, simply take a picture or screenshot of a user's Snapcode with your mobile device. Snapchat is going to become the defacto social channel for Everlane. Why did they love it so much?

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28