Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Video and the Sales Funnel. Mid funnel prospects: Explain complex solutions in a simple compelling manner.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. You could submit them into awards videos. That new E is important.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

JANUARY 6, 2022

Learn how they can power your sales funnel. The company is growing fast and adding new features to expand its software while making big strides to expand the data available. Detailed analytics are available across multiple marketing channels. Detailed analytics are available across multiple marketing channels.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Brandpoint

JULY 18, 2019

Adding a video to marketing emails can boost click-through rates by 200-300%. YouTube, a video streaming platform, is the world’s second largest search engine. In fact, how-to searches are increasing by 70% every year on YouTube. Mini Case Study. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Case studies delving into a topic. Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. How to Measure and Optimize Your Entire ABM Funnel. How to Build a Business Case for ABM. Must-read articles: How to Utilize Your Instagram Profile at Every Stage of Your Sales Funnel.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Analytics and Video Marketing ROI. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. Reduce your reliance on paid ads.

Paid Search Agency 98

Paid Search Agency SEO Companies Branding 98

Convert

JANUARY 19, 2022

You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. It also disproportionately affects their ad campaign ROI.

Product 52

Product Optimization Tips Paid Search Agency 52

Convert

SEPTEMBER 16, 2022

Teach them how to fish and they’ll: Always have something to eat Pass the skill on to others, adding to the prosperity and independence of the entire community Feel empowered to go forth and do more, diversify, maybe plant a few crops, and be confident in their ability to tackle bigger challenges. You’d lose. Lorenzo Carreri.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. We did all of this organically with no paid ads, no domain authority and zero social followers. Likewise, this video shows up in YouTube in the #1 position for that search term.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Align Video Marketing with Your Funnel. According to these marketers, the best way to get measurable results from video is to align your video content strategy with every stage of your sales funnel – the journey from initial awareness to long-term customer. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Outbrain

MAY 4, 2022

For example, suppose your analytics tool shows that many potential leads come from Facebook, where they click on inbound links to your website. In that case, your next step is to optimize the pages they’re viewing with content that sparks their interest. It could even be a webinar recording or YouTube video.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Directive Agency

APRIL 15, 2022

This is defined as an advertising model that allows marketers to place ads on an ad platform (think Google, Facebook, LinkedIn) and pay the host of this platform each time they receive a click. Due to low search volume, the competition in the PPC ad auction will also be limited. What is PPC? Drawbacks of Paid-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. Also, creating evergreen content & seasonal analysis & case studies both will be important for marketers. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. When we ask about other growth channels like paid ads or affiliate programs we get mixed or less enthusiastic responses.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Vidyard

DECEMBER 2, 2014

More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time! So … hoorah!

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Nike is known for its strong storytelling in almost every ad they create. Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

QuanticMind

OCTOBER 24, 2017

Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. There are a large variety of PPC ad platforms available that database marketing strategies can apply to. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Single Grain

APRIL 7, 2022

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Every day, demand for YouTube content continues to grow, as younger generations replace their television sets with online streaming. What Do YouTube Marketing Firms Do?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Ad Agencies 52

Optinmonster

APRIL 22, 2024

Good content is a foundation for a healthy marketing funnel. Steps To Generate Leads Through Content Marketing Good content cuts across your sales funnel. You can also use this information to launch retargeting ads on Facebook. Videos: YouTube is the world’s 2nd largest search engine. The reverse is true, too.

Paid Content 91

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 91

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? Why Do You Need an Analytics Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials? Start simple and expand.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 305

Zoominfo

SEPTEMBER 17, 2018

6. Yeah, That’s Probably an Ad. Yeah, That’s Probably an Ad is an award-winning podcast from AdWeek. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. Check it out! Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. Click to access unedited transcript. Unedited Transcript. Let me learn.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Other popular B2B formats are in-person events, videos, and case studies. Solution.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 23, 2015

I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". Follow @seanellis.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. YouTube Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Conductor

DECEMBER 10, 2019

Outside of that, I believe we’re in the process of scheduling even larger educational sessions, where we get people from outside of the marketing organization to join us and learn about a wide array of different subjects, like paid advertising, analytics reporting, and SEO. Newspaper ads, or foot traffic. Christine: Very cool.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52