Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109

Marketing Insider Group

JANUARY 16, 2020

For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging. Editor’s remarks.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Video resource library by Google Analytics.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. By doing so, you can easily see usage data and analytics, including: Content downloads. It’s important not just to buckle down on content creation or case studies. Upload sales-centric content to the library, and then tag them with all the key parameters, such as: Product families. Product names.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Contently

JULY 21, 2017

Marketers have access to more data and better analytics. Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services. Revenue models are always evolving.

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

Hubspot

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Streamlining processes, fostering communication, and providing insightful analytics, these tools work together and work smarter.

Sales Management 75

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 75

6sense

DECEMBER 16, 2021

And you can offer personalized, curated selections of content (such as landing pages that present curated videos, blog posts, case studies, and more based on persona, industry, etc.). Segmenting by Job Title: Display customer quotes from people in the same role, and link to case studies that show how you helped make their jobs easier.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. And it’s paid off.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

ClickZ

NOVEMBER 22, 2019

Case study. A wide range of quantitative and qualitative real-time analytics – Aivo shows interactions, answers, conversations, average time, users (unique or recurring), week-wise reviews, interaction quality charts, and more. Case studies. Case studies. Shazam, Autobahn, and more. Product USP.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

SmartBug Media

SEPTEMBER 18, 2020

Do they have any case studies available? Beyond that, see if you can speak with any previous or current customers who may be in your vertical. As you start looking at agencies to partner with, it’s important to understand the types of clients they have worked with.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Automation Tools and Technology Solutions: Automation tools such as email marketing platforms, CRMs, analytics software, etc., so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Automation Tools and Technology Solutions: Automation tools such as email marketing platforms, CRMs, analytics software, etc., so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. And then analytics, CRM, Database those kinds of people that we’re after.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Convert

OCTOBER 18, 2022

In Test Everything, Jonny makes a strong case in favor of questioning all opinions and best practices, shares striking results from experiments conducted by the Journey Further team, and how he approaches testing and hypothesis generation. Want to see expert-curated content from around the web? I never thought of it like that”?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Animalz blog

FEBRUARY 27, 2023

Ask them to describe the guiding principles of a case study. So why are persuasive, wallet-opening case studies so darned rare? Case studies are one of the most widely templated types of content in existence. Most marketers create things that look like case studies instead of things that help close deals.

Case Studies 92

Case Studies Case Study Studies Peer-to-peer 92

Hubspot

MAY 27, 2019

In a case study involving SAP, WiderFunnel reported a 32.5% In one of my recent articles about the bandwagon effect , I shared a case study involving a split test conducted by comScore, an Internet analytics company. The first variation: Displayed a vertically aligned testimonial with a logo.

Conversion 78

Conversion Case Studies Verticals Display 78

Adobe Experience Cloud Blog

JANUARY 24, 2017

Story-Driven Case Studies. Help your sellers sell with story-driven case studies! Whether you know it or not, if you’re writing case studies, you have some secret admirers on the sales team. For their stories, they turn to your case studies. Do your case studies mimic this flow?

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Documentary-like case studies, and more. From there, you should decide which types of stories you’ll need to tell under each of these functions.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Hubspot

JANUARY 3, 2019

Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. The initial page featured vertically-aligned customer testimonials but didn’t include customer logos. The initial page featured vertically-aligned customer testimonials but didn’t include customer logos.

Effectiveness 75

Effectiveness Conversion Landing Pages Verticals 75

Directive Agency

MARCH 26, 2019

If you don’t have a system to track your opportunities within the channel it came from, we’d love to chat with you and introduce you to our closed-loop analytics system. Get our latest case study for free! Having the best information in your vertical. Being the most authoritative in your vertical.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Convert

SEPTEMBER 16, 2022

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. Nordstrom invests in data and analytics for smarter marketing. Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data.

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

PureB2B

DECEMBER 5, 2019

See how DemandScience's, research solution PureResearch utilized multiple tactics to clean, supplement, and grow Sidecar’s lead database by working across the growing DemandScience global audience in recent case study: Sidecar Increases Vertical Market Penetration & Optimizes Internal Resources.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

ClearVoice

MAY 21, 2019

Supporting a variety of clients in different verticals and consumer sectors, they do sometimes come up against mental blocks, or hit plateaus where they feel like they can’t find any new approaches. Maybe together you could create some testimonials or case studies. Is there a story behind the work you did together?

Tips 87

Tips FAQ Work Management Content 87

ClearVoice

AUGUST 10, 2020

It doesn’t help that content in this vertical is often highly regulated and regularly scrutinized — internally by legal and compliance teams and in many cases, externally by state and federal regulators like the Centers for Medicare & Medicaid Services — before it ever hits a screen or other delivery channel. that have passed.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

nDash

DECEMBER 14, 2020

I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Both strengths combine with excellent analytical writing.”. Risk management. Blockchain.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Sprout Social

MAY 25, 2016

ExactTarget , Vertical Response , Marketo , and Silverpop (just to name a few) are all incredibly powerful paid platforms. VWO offers a variety of paid and free testing tools and case studies for marketers. Raven URL Builder for Google Analytics. A/B Testing Duration Calculator.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

SmartBug Media

JANUARY 30, 2020

First, you must make a case for how your marketing campaigns will increase revenue for your company. Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. When it comes to white papers and case studies, gate your content to generate new leads. To do this, draw from past numbers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

MKT1

NOVEMBER 18, 2021

For more on marketers with hybrid skillsets, our newsletter on early marketing hiring talks about pi-shaped marketers (much like T shaped marketers but with 2 vertical lines) and why they are an asset to your team. Newsletter post on the role of PMMs here. We’ve been busy at MKT1 and appreciate the support.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 91

Verticals Cost Per Click Cost Per Thousand CPC 91

The ABM Agency

APRIL 21, 2023

Schedule periodic reviews of your list using data-driven insights from various sources like CRM systems , web analytics platforms (e.g., Google Analytics) , social media monitoring tools etc., Industry Verticals: Customize messages according to the unique requirements and trends within different industries (e.g.,

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? These analytics will enable you to make decisions for your team. Collecting customer stories is also helpful for creating case studies and testimonials for your sales reps. These details are important for closing deals.

Work Management 92

Work Management Burn Rate Business Sales Cycle 92