Build or Buy? SEM Agencies vs. In-House SEM Campaigns
QuanticMind
OCTOBER 9, 2018
For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.
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