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AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform

Customer Experience Matrix

The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop.

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics.

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How do you migrate to a new site search engine?

Biznology

So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case. You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Why do this?

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

But as a member of an e-commerce business, discounts aren’t all good—but they’re not all bad either. With insights from your analytics dashboard, you can find out how your discounting strategy is performing. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up.

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data.world Secures $26 Million in Venture Capital Funding

The Customer

In addition, Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, chief marketing officer (CMO) at Elastic and former CMO of Informatica, join data.world’s board of directors. We are thrilled to be a data.world customer and business partner.”. This round of funding follows a record-breaking year for the company.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

There’s no denying competitive pricing will play a big role in winning shoppers’ business. Since price sensitivity likely will continue through the holiday shopping season, price optimization remains essential for meeting business goals. Half say they will buy less overall. Price optimization isn’t new.

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What is Infrastructure as a Service?

TrustRadius Marketing

The solution that many businesses have been turning to resides in a cloud-based infrastructure service. Infrastructure as a Service (IaaS) is a cloud-based business solution that provides virtualized IT infrastructure components over the internet. Many businesses also use IaaS solutions to run operational tasks. What is IaaS?