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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. The earliest CDPs actually bundled the database building capability with an application. Now, CDP is too important to be left to marketers.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Integrating Cross-selling Into Your Marketing And Sales Processes. Inbound marketing.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market. We suggest looking at these factors: Analytics: Your CRM plugin should help you track how well your business is doing and how customers behave. Integrations: Your plugin should work well with your website and any other marketing tools you use.

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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

Do you want to trigger a popup when a visitor scrolls the page? And with the right WordPress plugin, scroll-trigger boxes can help in the following ways: Target people at the right time and place. Now that you know what a scroll popup is capable of, let’s check out the best plugins in the market to create them.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. CRM tools are a necessity in today’s digital-first marketing landscape.

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Why and How to Send A Personalized Discount Email

SendX

Email marketing personalization has more than one form. For instance, when you want to capture a large portion of the market—basically when you’re trying to get traction to your store—you go with a lower price. To send your customers relevant triggered emails, start collecting customer data : Products bought. Give them that.