WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Bannan reports that more than half of marketers plan increases in their email marketing budgets, while nearly two-thirds plan to spend more on digital marketing generally, and identifies three key spending areas to consider when allocating those budgets.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. “Marketing budgets will continue shrinking&# —yup. What’s In Your Social Media Toolkit? by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2010

New Interface Thursdays: Keep tabs on your account with custom alerts : Trevor Claiborne explains how to set up custom alerts to get notified about specific types of events or activities in your AdWords account, such as a spike in impressions for branded keywords or when a campaign is close to hitting its daily budget. Post this on Diigo.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Why Asking About Your Prospect’s Budget Can be Bad for Business , April 9, 2010. Sarah Worsham ( @sazbean ). Dianna Huff ( @diannahuff ). June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

MARCH 31, 2011

For a mid-sized B2B marketer, a $3 million dollar budget swing is sizable. A $9 million swing starts to look more like a budget than a change in budget. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. This Matters. Increased Growth Your audience is yours.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Webbiquity

OCTOBER 27, 2010

Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 4, 2011

What you harvest is great, but is isn’t enough to make a difference in your budget. Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

APRIL 6, 2011

They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. In the 80s and 90s I was often frustrated by B2Bs spending $s on advertising, because it was assumed that all budgets started with Advertising. They will not implement effective programs. They will not listen.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget. Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Content Standard

OCTOBER 14, 2016

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Each Mint team member had their own feature on the blog, and Mint persuaded numerous personal finance bloggers to contribute for free.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Webbiquity

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Polaris. ** 5 Stars.

Social Media 100

Social Media Budget Programs Tools Media 100

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? How to use Twitter to crowd-source creativity - grow - Practical Marketing Solutions , March 2, 2010 How to use twitter in a virtual company.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

FEBRUARY 7, 2012

B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100

seo.co

DECEMBER 8, 2020

Set up Google Analytics. Additionally, 59 percent of marketers planned to increase their email budgets in 2015 and beyond. After that, even small, low-budget upgrades can give you a massive return. There’s not much to lose by increasing your email marketing budget. Improving Content Factors. People Are Demanding More.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Digital B2B Marketing

MARCH 7, 2011

Cloud computing investments represented 18% of the average IT budget, and investments are only broadly increasing. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Webbiquity

FEBRUARY 14, 2011

’ At the same time, they observe that their prospects’ budgets appear to be shrinking, that more players are involved in the decision making process, and that their buyers are exhibiting increasingly risk-averse behavior.&# What’s a sales executive to do? Are B2B Marketers Missing the Point? by Marketing Interactions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. budget by iMedia Connection. Building Social Bookmarking Networks 101 by Search Engine Journal. You need help from the power users in that community.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 31, 2010

Defying Downturn, Marketers Plan To Boost Social Media Budgets. Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords–yet only 20.82% rank in the top 100 of natural search results. Mark Walsh. Despite the downturn, 53% of marketers plan to increase social media spending and 42% will keep it unchanged.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Content Marketing Institute

JULY 13, 2018

Develop a budget for paid reach on the channels used most by your audience. Link to your post on social bookmarking sites like Digg or StumbleUpon. Build a routine around these practices: Monitor analytics vigilantly to determine which channels are driving the most traffic and invest more in top referrers. Click To Tweet.

Promotion 102

Promotion Peer-to-peer Digg Budget Programs 102