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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

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Best of 2007: Web Analytics

WebMarketCentral

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

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New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

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Excellent Podcast on Interactive PR

WebMarketCentral

Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. For PR professionals to effectively pitch bloggers , they need to establish a dialog first, whether through blog commenting or directly via email.

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

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