KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

FEBRUARY 2, 2018

We analyze the ROI of each one. We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Understanding.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. Find out where to concentrate your efforts to maximize ROI. Do they rely on Facebook Events to stay looped in on weekend activities? What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Top Rank Marketing

FEBRUARY 1, 2017

Many of us are still holding out hope that we can reach our Facebook audience without investing in ads. One of the biggest challenges of modern marketing is proving ROI. ROI ranked #7 on the list of marketers’ priorities, trailing CTR and number of clicks. appeared first on B2B Marketing Blog - TopRank®.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. Writing for your company blog isn’t enough. 3 types of content plans with sample scenarios.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Marketing Insider Group

FEBRUARY 25, 2020

You probably never thought much about getting new customers from blogging. The more you blog, the higher your business will rank in online searches. I know because we did the math on how blogging frequency delivers ROI. Many know nothing about blogging and have left it to others in the company to deal with.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By integrating Fomo with Google Analytics, you can also measure the ROI of showing customer interactions on your site.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Analytics and Dashboards. Marketing Automation. Business Goal. Departmental Focus.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 3, 2016

You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there. No one wants to pinch and zoom pdf files to be able to read them on his or her phone.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Single Grain

SEPTEMBER 29, 2020

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Run two concurrent, identical Google or Facebook advertisements, each pointing the visitor to a different instance of the landing page being tested. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Ranking Lead Scoring Generation 100

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). Blog posts. There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Marketing emails.

Social Media 125

Social Media Product Media Terms and Conditions 125

Convert

JUNE 14, 2021

More Facebook likes don’t necessarily mean more sales. Especially if the only data that we use is from our analytics. That’s what agencies do and it’s why they perform the same number of tests as in-house teams, but with a higher ROI. For example, our own blog traffic goes down on weekends (like most business blogs).

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

chiefmartech

MARCH 1, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC Cost per Acquisition 82

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Now for the holy grail of content marketing ROI—how has your content asset impacted pipeline and closed won deals? Revenue Attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Content Standard

FEBRUARY 25, 2019

And you also want to determine where and how customers are engaging with that content, as it gives you great insight into the marketing effort’s ROI. What are UTM Codes, and How Can They Prove Marketing ROI? The benefit of adding a unique UTM_ID is that this best practice allows you to attribute ROI to each individual post.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. One year our audience might demand content via online forums or email, and the next they expect to get that same experience on Facebook and Snapchat.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Digital Marketer

APRIL 8, 2021

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. He also maintains a popular blog that over 100,000 readers have read. Digital activity ROI assessment: [link]. Specially in our world, data is in constant abundance.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy B2B Marketing 52

SpotMe Blog

JUNE 2, 2021

With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. High-level analytics on KPIs such as most active users, popular sessions, and downloads. Each guest selected wines, then received a box of samples before the event.

Planning 52

Planning Customer Satisfaction Broadcasting Paid Search Agency 52

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. It can be product review videos, blog posts, or even online discussion groups. Landing Page Analytics. Retargeting ads.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. These graphics are excellent to use as feature images on blogs, social media graphics, infographics, and more. Here’s the breakdown: Facebook: Tuesdays and Thursdays between 8:00 AM and 12:00 PM.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Single Grain

NOVEMBER 20, 2020

With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook: Pricing: Ubersuggest offers three pricing plans: Individual: $12 per month. Keyword Research. Rank/Keyword Tracking. Content Marketing. Link Building. Technical SEO.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

AUGUST 16, 2016

Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Moz

DECEMBER 16, 2019

A more sophisticated website can also feature: Articles and blog posts Full inventory, including e-commerce shopping Customer reviews and testimonials Online classes, webinars and video tutorials Customer-generated content, including photos, forums, etc. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Invest in paid distribution on Facebook. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. (We’ll Invest in paid distribution on Facebook. Get creative with compliance.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Blog Videos on Websites 3.5.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73