Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. After reviewing your analytics, you might realize that your PPC ads aren't converting. Measure your success with analytics.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Hubspot

APRIL 6, 2021

Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks.

Facebook 93

Facebook Social Media Viral Marketing Custom Publishing 93

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. That means, the editorial process is intense and laborious.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. The Marketing Technology Landscape Scott and his team publish annually has tracked the rapid growth of MarTech.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website. Neglecting to Optimize for Search.

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 19, 2018

Through various endeavors, we managed to increase HubSpot Academy's YouTube channel subscribers by 25% in just two months -- without spending a cent. Bonus best practices include adding your target keyword to the raw video file name and custom thumbnail file name before you upload to YouTube. Take advantage of these opportunities.

Youtube 74

Youtube Hubspot Lead Ranking Lead Scoring 74

Marketing Insider Group

APRIL 21, 2020

The primary aim of your blog should be getting new customers , which means you have to have an effective content strategy. HubSpot’s Blog Topic Generator. Topics that you should blog about on your website can come from your own content analytics, if you have already published content. Auto-Generator Tools.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

ClearVoice

SEPTEMBER 25, 2023

Your writing must be concise, informative, and tailored to your audience’s needs, whether you’re publishing blog posts, social media content, email newsletters, or white papers. Analytics and reporting allows you to assess your content strategy’s effectiveness, spot gaps, and optimize campaigns.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Vidyard

SEPTEMBER 24, 2019

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Supporting customers? Are there storage or bandwidth limitations? So what do you do? All of the above?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Hubspot

MAY 31, 2019

Additionally, you'll want to integrate with your CRM so you can customize pages, and add pages quickly and easily. HubSpot is way more than just a content management software tool, since it lives on top of your CRM. With HubSpot's content management software and CRM, this is incredibly easy to do. Squarespace.

Work Management 101

Work Management Marketing Management Software Tools 101

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 How to Embed Video to a HubSpot Page HubSpot offers a complete CRM platform with all the tools and integrations you need to grow. Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Metadata

SEPTEMBER 14, 2021

Over time, it went from “cool, that worked” to “wow, this keeps working” to “let’s do this every month” to eventually a point where we were publishing more optimized pieces each month than new content. Dedicate bandwidth. Find content sitting on page 2. ” 5.

Optimization 59

Optimization Content Bandwidth Budget Programs 59

Metadata

SEPTEMBER 14, 2021

Over time, it went from “cool, that worked” to “wow, this keeps working” to “let’s do this every month” to eventually a point where we were publishing more optimized pieces each month than new content. Dedicate bandwidth. Find content sitting on page 2. ” 5.

Optimization 52

Optimization Content Bandwidth Budget Programs 52

ClearVoice

MARCH 19, 2020

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. As you build up your publishing cadence and audience, consider bumping your budget up to $10K.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Content Standard

JULY 23, 2018

Most analytics tools measure this metric within a specific date range you’ve selected. These measurements are distinct from the number of ‘uniques’ stumbling upon your content for the first time, an outdated term which most marketers may not even realize has been eradicated all together from Google Analytics.

Tactics 66

Tactics Top of Funnel Newsletter User-Generated Content 66

Hubspot

MAY 21, 2012

If you read this blog regularly , you understand the impact inbound marketing and, more specifically, content creation have on a business' lead generation and customer acquisition efforts. Or, you could offer a lower amount and save more up-front, with the understanding that you will probably need to spend more time on the back-end editing.

Paid Search Agency 28

Paid Search Agency Sample Work Management Content 28

Conductor

JULY 6, 2022

B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions. Optimize landing pages for search and customers. Nina Carlson, Online Marketing & Analytics Manager at Emerson, on how to use search data to inform content strategy.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

EveryoneSocial

SEPTEMBER 25, 2023

Remember all the proclamations that every company would become a publisher or a media company? Back in the early 2000s (around the time Hubspot and other marketing automation tools emerged), the internet was still pretty new. If you create it (content that loosely matches the keywords), they (the users/potential customers) will come.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

NOVEMBER 16, 2015

Despite limited bandwidth, keeping our social accounts active is a high priority. 2) Auto-publish to social media when a blog post goes live. If you're a HubSpot customer, all you have to do is simply enable the auto-publish function in your Social Media Settings. Why Does Social Promotion Matter? The best part?

Social Media 28

Social Media Promotion Tips Media 28

Webbiquity

APRIL 18, 2017

Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music. You can add screen captions to recordings, use custom cursors, and record your whole screen or just a portion of it. Screencasting Tools.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

Golden Spiral

DECEMBER 9, 2021

In general, if you produce and publish more content, your search rankings will improve, you will build customer trust, and generate more revenue. You must have multiple eyes (and brains) review every piece you publish. It is inevitable: there will be mistakes in what you publish. Don’t feel pressured to publish today.

Paid Search Agency 62

Paid Search Agency Work Management Ad Building Companies 62

Martech Advisor

JANUARY 21, 2020

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. With a basic understanding of HTML/CSS, you can tweak these templates and customize them as per your requirements. Let’s dive in! Multiple User Roles.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

chiefmartech

SEPTEMBER 29, 2019

Several additional benefits are derived from such self-service capabilities: Bandwidth — Because all martech-related activities don’t have to be funneled sequentially through the centralized team, your capacity for “parallel processing” of martech tasks grows significantly. PERMISSIONING (GOVERNANCE).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Hubspot

DECEMBER 9, 2013

You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. 5) Customize your app thumbnails. 2) Pick the right Profile Picture.

Facebook 28

Facebook Lead Gen Business Ideal Customer Profiles 28

Vidyard

JULY 9, 2020

It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. Michelin started that in the early 1900s by publishing maps for drivers, hoping that if people knew where to eat, they’d do more driving and buy more Michelin tires. The HubSpot Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Single Grain

JUNE 10, 2021

Analytics Tools. Ahrefs Content Explorer helps you uncover the top-performing content in your niche with advanced filters like languages, publishing time, traffic value, social shares and number of words. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Vidyard

JULY 10, 2020

It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. Michelin started that in the early 1900s by publishing maps for drivers, hoping that if people knew where to eat, they’d do more driving and buy more Michelin tires.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65