KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email marketing can be incredibly valuable tactic for B2B marketers.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. The Most Successful B2B Companies Are Using Video. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Before you revise your navigation, look at your analytics. Follow him on Twitter @alexwberg. 6. Check your landing pages.

Design 235

Design SEO Tips Lead Scoring 235

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. B2B marketers are quite familiar with a variety of marketing dashboards comprised of various spreadsheets, charts and graphs that depict performance and statuses.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Onalytica B2B

JULY 18, 2018

Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Hinge Marketing

JUNE 3, 2016

A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Branded content impressions.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. And that’s an area many B2B marketers still struggle with. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. And with good reason! It’s worth a shot.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Webbiquity

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Launch Marketing

AUGUST 10, 2017

If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel. In addition to reports and tools provided by most of the major social media platforms, there are a variety of other analytical tools that can streamline and improve your measurement efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

NuSpark Consulting

DECEMBER 30, 2012

For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Social Media. Think about it.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Vision Edge Marketing

JANUARY 18, 2018

While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies. White papers, case studies, and educational content were offered in each email, tailored to the persona and the trigger. Only 3% had personal Twitter accounts.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? Twitter: @AmyAfrica. Twitter: @Tim_Ash. Twitter: @AdamGreco.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Measurement and Analytics. Generate Leads: 46%.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Hubspot

FEBRUARY 26, 2019

In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. Getting a job in SEO ideally requires two things: content creation skill and analytical skill. I read a ton of blog posts and eventually got my Google Analytics certification.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I download the paper. I say stop the insanity. LinkedIn ads: $500.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Tsunami - B2B Marketing Savvy , August 17, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100