Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. The second was Minecraft 9% of U.S bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. 92% of B2B buyers are more likely to buy after reading a positive review. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. It was first studied by Robert Cialdini in his 1984 work, Influence.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. What’s the difference between B2B and B2C content marketing? There is no difference really.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Now live on the Sales Feed YouTube channel. Sign up for the Sales Feed newsletter today.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Televerde

JANUARY 18, 2021

Not surprising, 88% of high-performing B2B marketing teams have dedicated customer experience initiatives. 84% of B2B marketers use AI today compared to just 29% in 2018. Start with a welcome email, introduction about your company, and curated newsletter. Predictive Analytics for Customer Journey Mapping.

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Hubspot

APRIL 9, 2020

Circulate content in email newsletters and email-based ads. When someone signs up for a newsletter subscription, they've discovered your brand or website and decided that they want to learn more about your company, your services, or your industry. Alternatives to Hyper-Targeted Ads Driven by Third-Party Cookies.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics. Create an Email Marketing Newsletter Email marketing is hands down one of the best ways to promote your website.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%). 89% of B2B marketers use content marketing strategies. Youtube statistics. 300 hours of video are uploaded to Youtube every minute. People now watch 1 billion hours of YouTube videos every day.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. Early on, this enabled us to see and know everything that our customers and prospects wanted to achieve with analytics.

CPO 145

CPO Product Work Management Enterprise Management 145

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. If you have a newsletter, you’ve got to feed it every week. That’s where content analytics comes in. The answer: better analytics tools.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . ROI tracking, SEO tools, and newsletters, and “Deals of the day” options to boost your online store sales. . With Outgrow, you can . 1. Selz.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 366

Marketing Management Budget Programs Email Marketing B2B Marketing 366

EMagine B2B Blog

AUGUST 27, 2018

Join us on: YouTube , LinkedIn , Facebook , Twitter and Instagram today. Our newsletters are just one way we stay connected with our clients, sharing best practices, scalable solutions and resources to make their jobs easier. We created the #emaginedifference so you can see why our agency is unlike any other.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing Management Broadcasting 52

Webbiquity

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Most popular posts (indicates topics with highest interest).

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Provide a funnel for getting the user’s email or signing up for your newsletter.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. Finally, they offer a paid Analytics package that gives you detailed information about your social media campaigns and how you can improve them. Marketing Automation Platforms for Lead Generation and Analytics.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

EMagine B2B Blog

SEPTEMBER 3, 2013

The simple answer is that ALL social media environments can be successful for B2B. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B.

Social Media 40

Social Media Media Ideal Customer Profiles B2B Thought Leadership 40

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Valasys

FEBRUARY 28, 2020

Read more on How Omnichannel Reputation Management Assists in B2B Branding. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Content needs to be highly relevant & useful for a group of audiences.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

FEBRUARY 5, 2024

WARC) 94% of B2B marketers implement ABM strategies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% seconds over the past two decades. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

B2B Marketing Insights - WE

APRIL 24, 2018

More than 70% of B2B companies who exceed their revenue goals have well-documented buyers personas, versus 37% who simply meet goals and 26% who miss them. A great place to start for gathering quantitative (demographic) information is your web analytics tool. And your visitors will thank you. Audit your existing traffic.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40