KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric’s Social Media Stat of the Week: 71% of Execs Say Taking Social Media Seriously Gives Them a Competitive Advantage. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Now is an incredible moment for B2B marketing. Lori opens by discussing the word “zeitgeist” and why she loves the term. Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site stats.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. That’s where predictive analytics can lead to an incredible marketing transformation. Considering the top analytics currently driving your marketing strategy, you can understand the power of data.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Sprout Social

JANUARY 9, 2017

Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 B2B sellers will become experts at creating and engaging with video. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. I believe it’s the stat we just discussed; the fact that only half of decisions are made on data. ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. The success of B2B giants like Facebook and Google, however, should be a wakeup call to every B2B CEO in the world. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. 1) Generate More Facebook Leads. In order to generate customers, though, you need to generate leads. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Sana Commerce

OCTOBER 4, 2021

B2B buying and selling has changed. In the face of B2B sales’ digital transformation, should your sales strategy follow suit? Lessons learned from the digital transformation of B2B sales. In recent years, many B2B organizations have chosen to embrace digital to get ahead of change ? especially for B2B sales teams.

Digital Transformation 52

Digital Transformation B2B Sales Enterprise Management B2B 52

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 116

Budget Programs Spending Paid Search Agency Marketing Budget 116

Rev

NOVEMBER 20, 2018

Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Most Compelling Use of Artificial Intelligence in B2B.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

DemandMatrix

JULY 1, 2020

Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. These stats indeed make customer retention as important as targeting the new ones. Data for predictive analytics: Historical data helps you predict customers’ likes and dislikes.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Hubspot

AUGUST 27, 2012

(Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form. in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% Twitter for B2B Marketing. Twitter Facts and Stats.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 13, 2012

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Hubspot

SEPTEMBER 11, 2018

But did you know that 89% of B2B buyers and 81% of online shoppers do the same? And B2B buyers conduct up to 12 searches , on average, before engaging with a brand. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. Google Analytics Course.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. Hello, Google Analytics. Digital marketing allows B2B companies to track and measure their results.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” Social Networking Growth Stats and Patterns by Social Media Today. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. Marketers, we’re told, need to think like publishers.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Facebook Stats, Facts and Research. It’s approaching one billion users worldwide.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114