Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. Google Analytics is astonishingly rigorous at suppressing social media success stats. It appears they would rather have an inferior analytics product than accurately track cross-device conversions and give social its due.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Litmus

MAY 4, 2021

Conversely, if your website team is seriously dangerous in Google Analytics, but doesn’t understand your ideal customer profile and the business pains your solution solves, you may struggle to develop an effective customer journey and experience. To create an always-be-learning culture, embrace the 70/20/10 learning model.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

NuSpark Consulting

DECEMBER 29, 2013

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. To give display even more credit for conversions, Google analytics allows you decide what weight you want to give display when doing conversion analysis. Multi-Channel Funnels.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Marketing Insider Group

OCTOBER 13, 2015

Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. Being the voice of the customer doesn’t mean looking at web analytics and email performance. Change is what business is all about today, not just marketing.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SnapApp

JANUARY 15, 2019

As we discuss in Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples), “Both Forrester and Gartner predict that by 2020, 80 percent of the buying process will occur without any human contact. See how this might not be the job for someone weak in analytics skills?

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

SnapApp

JUNE 18, 2015

Right as most of your viewers are about to click away, they’re presented with an engaging, interesting question, graphic, or stat that adds more value to their viewing experience. . That’s one reason interactive videos are found to have closer to a 90% completion rate , according to a Forrester report. More & Better Data.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 5) Moz Academy. 6) LinkedIn Groups.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric’s Social Media Stat of the Week: 71% of Execs Say Taking Social Media Seriously Gives Them a Competitive Advantage. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. According to Forrester, 68% of people don’t think brands share interesting content. . These stats outline what metrics B2B businesses are tracking and where they find success.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? select all that apply).

PR 75

PR Trust Marketing Stats B2B Marketing 75

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Site stats. Users who open/click.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Sprout Social

JANUARY 9, 2017

Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. That’s where predictive analytics can lead to an incredible marketing transformation. Considering the top analytics currently driving your marketing strategy, you can understand the power of data.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. But I have a secret: I get a kick out of traffic stats. I use Google Analytics and Sitemeter, and advise my clients to do the same. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 The post Video Marketing and Sales Stats That Matter to Businesses appeared first on Vidyard. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Hubspot

MARCH 22, 2013

of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. Here's what these look like: /?utm_medium=

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. I believe it’s the stat we just discussed; the fact that only half of decisions are made on data.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

DemandMatrix

JULY 1, 2020

These stats indeed make customer retention as important as targeting the new ones. As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”. And the strategic way to do it is with a data-driven approach.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Hubspot

FEBRUARY 8, 2023

Artificial intelligence presents a compelling opportunity to improve this stat and level up your sales operation. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. It is a powerful analytical tool and an indispensable resource for our team today,” Kevin M.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hubspot

AUGUST 27, 2012

Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Social Media Examiner ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Sana Commerce

OCTOBER 4, 2021

Data from Forrester shows that two-thirds of businesses today meet customer expectations, but only 3% exceed them. Get the stats. With so much competition across industries, a leading business must exceed them. In B2B, with complex purchase cycles, pricing, and extensive product configurations being common, this presents a challenge.

Digital Transformation 52

Digital Transformation B2B Sales Enterprise Management B2B 52