Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

AUGUST 18, 2020

That’s enough for any B2B company to run with and give it their all. It’s the popular favorite in most B2B organizations. For example, a new subscriber to your newsletter will have given you just her name and email, which isn’t enough to create a new CRM record. We even have a goal for demo ratings.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. When it’s used to its full potential, it can help B2B businesses gain key insights into areas they might not otherwise have any clear window into, including optimized digital performance metrics and trends and patterns in customer behavior. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. And when they look at a janky demo, they’re like, ‘Yeah, dude, I remember.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint, and make a tenuous case to your boss.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? 3 B2B Conversion Tracking Mistakes Not to Make.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Watch a free demo What are the costs involved with email marketing? Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. These data will then drive more personalized messages.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

NuSpark Consulting

SEPTEMBER 14, 2015

Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good. We do conversion assessments here at NuSpark, for B2B and e-commerce.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Google Analytics is the ideal place to collect and review your website metrics. Provide CTAs with offers to content assets such as: eBooks and white papers Email newsletter subscription Free Trials Contact Us/Consultation/Demo.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SalesGrape

NOVEMBER 5, 2023

Based on this information, the bot can then send personalized follow-up messages containing relevant resources such as blog articles, case studies, or product demos – all aimed at nurturing leads towards conversion. Furthermore, AI-powered bots can use predictive analytics to identify high-value leads likely to convert soon.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Only B2B

AUGUST 31, 2023

Behavioral Signals : Monitoring specific behaviors, like attending webinars, requesting demos, or signing up for newsletters, can provide insights into a lead’s intent and interest. Data-Driven Approach : Base your MQL criteria on data and analytics. Higher engagement often indicates a stronger likelihood of conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Sharing an internal newsletter with share-ready content. Request a demo.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

FunnelEnvy

OCTOBER 2, 2023

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Prospects closer to a decision may appreciate a free trial or a personalized demo. Gartner reports that B2B prospects’ behavior is changing.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    Here are some metrics to help understand the value of a  newsletters to your organization.

Newsletter 48

Newsletter Lead Ranking Lead Scoring Clickthrough 48

Adobe Experience Cloud Blog

MAY 6, 2019

Which brings us to… Drive conversion with customized follow-ups from sales and support: For SaaS companies, this might mean inviting your lead to a product demo or launching chat with a customer success team member. Would you like to participate in a free demo with our sales team?”. What information are you most interested in?”.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

NuSpark Consulting

MAY 16, 2016

Ads should communicate a value proposition with demos, trials, or other offers. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Your reports, however, will only show hard conversions such as purchases, or bottom-funnel form submits such as demos and trials.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven analytics enables you to gather and analyze vast amounts of data from various sources, including customer interactions, social media, website traffic, and more.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52