Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. What Are Your Target Audience’s 5 Top Web Sites? But you should always be alert for how such changes affect your site and make corrections when needed.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Marketing Insider Group

APRIL 28, 2011

Audience first. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. More than that and you risk putting your audience to sleep. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Better yet, ask your audience.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), How Is PR Changing? by Journalistics. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

MAY 20, 2010

He warns that your audience “will multi-task and you can’t stop them,&# but supplies tips on how to “burst&# your content to “pull people back into your presentation and make them pay attention.&#. The 3 Most Common Mistakes of Web Presentations by iMedia Connection. Share this on del.icio.us. Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. My Yahoo Google Stumble Upon.

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

AUGUST 25, 2010

Also review your website analytics for referrers as an indicator of traffic from article directory sites.? Bookmarked or promoted website pages in Digg and similar sites. Find a few people who represent your target audience and get their responses. Review your unique titles in the search engines to track your article pickup.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Hubspot

OCTOBER 11, 2010

To turn your blog into a magnet for new readers and potential customers, start with three basic steps—create content, promote it on the right channels and engage in conversations with your target audience. What analytics of competitors should we watch? ” Then, roll up your sleeves and start answering these questions.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. A: Each blog is a success since they each have different target audiences and expectations.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 13, 2011

It’s not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. We couldn't have said it better ourselves!

Facebook 28

Facebook Tips Planning Work Management 28

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

NOVEMBER 8, 2010

Sandra Fathi, president of Affect Strategies, attributes the success to being able to more accurately reach Regus’ target audience through niche communities: “Social media enables companies to engage directly with their target audiences. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 23, 2010

Target Audience – Who are you writing for? If so then include Reddit and Digg. Analytics – Look at page views, links, comments and where content was shared. If you can include your keywords. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Reaching the Audience Email. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. How to Grow Your Email Opt-In Subscriber List.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convert

MAY 23, 2023

Case in point: Digg. Full Stack Experimentation Infrastructure (Tools Comparison) & Methodology The full stack experimentation methodology relies heavily on data and analytics to make informed product change decisions — from the front-end user interface to the back-end infrastructure. Source Ratings: 9.0/10 10, G2: 4.0/5

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I'll have to check my Google numbers, all that good stuff. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Content Marketing Institute

JULY 13, 2018

Develop a budget for paid reach on the channels used most by your audience. Link to your post on social bookmarking sites like Digg or StumbleUpon. Build a routine around these practices: Monitor analytics vigilantly to determine which channels are driving the most traffic and invest more in top referrers. Click To Tweet.

Promotion 100

Promotion Peer-to-peer Digg Budget Programs 100

Webbiquity

JANUARY 10, 2010

TubeMogul is a free online video tracking and analytics service that provides a single point for uploading to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. There are also fee-based versions that provide more advanced analytics and video promotion features. Post this on Diigo.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. of all US online display dollars, according to eMarketer. However, 21.6%

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Webbiquity

OCTOBER 27, 2010

And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Coordinate efforts. Make sure that social media efforts are sustainable. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Digital B2B Marketing

MARCH 15, 2011

So what are marketers doing today that lacks respect and upsets their audience ? Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 27, 2011

“Likes&# and “follows&# build an audience, but marketers want more. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 7, 2011

Favor large format and intrusive units that capture low quality, accidental, clicks and upset your audience. You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Views expressed are my own.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JANUARY 19, 2011

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. what your audience is likely to be searching for) are far better than “clever&# titles. The best 159 social websites by Populair. Share this on Bebo. Subscribe to the comments for this post?

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Digital B2B Marketing

MARCH 28, 2011

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 24, 2011

For marketers that embrace putting the audience first, the solution is easy. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Ask for the absolute minimum information you need.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Content Standard

OCTOBER 14, 2016

And many of those companies that do embrace content marketing often make the mistake of treating content like advertising: producing campaigns, targeting more than one audience at a time, failing to deliver content consistently, and always looking for the next big hit. Start by building up a small audience and go from there.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

B2B Marketing Savvy

SEPTEMBER 14, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. (Read time = 2 minutes) Amazing how tangent conversations creep in from unexpected places. Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function.

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101