Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I am not referring to performance analytics. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube. You Are Done!

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. of all website traffic. Content is king.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 306

Social Media Work Management Marketing Management Media 306

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

NOVEMBER 18, 2020

These articles will help foster and grow your overall strategy. Get tips for your strategy in these articles. YouTube Video Tips. As the world’s second-largest search engine, YouTube is the home of social media video content. How to create a YouTube account for business. Know your social media video specs.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. YouTube is another place to target your key demographic by their interests. Improving Through Analytics When you’re ready to advertise online, create a system for evaluating and improving your ads by using analytics.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Articles or posts that challenge popular opinions, backed by data or unique insights. For instance, AI analytics tools can identify trending topics based on customer behavior. Industry-specific videos. Contrarian viewpoints.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Everything else has changed dramatically (the not-so-good news).

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Martech

JANUARY 4, 2024

LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. followers) TikTok: @amy.porterfield (11.4K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

QuanticMind

SEPTEMBER 29, 2023

TikTok Launches First-Party Measurement for Advertisers [:01] TikTok’s new Attribution Analytics is meant to help marketers understand the bottom line impact of TikTok advertising. The feature will fully launch as part of a new Google Ads experience in 2024. Sign up for the Basis Scout newsletter !

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yes, there are other platforms, beyond Youtube, to which you will be able to branch out to with time. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Binary Demand

FEBRUARY 26, 2024

In this article Overview Importance AI’s Capabilities for Demand Generation Marketers Future of AI Conclusions [ps2id id=’ai_b2b_dg’ target=”/]Understanding the Importance of Artificial Intelligence in B2B Demand Generation In demand generation, a transformative shift fueled by AI is unfolding.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sprout Social

APRIL 26, 2023

included a list of takeaways that provided readers with insights, while also teasing the full article) The link-included posts had shorter text overall. Where the link-in-comments post copy was designed to be social-first, this copy was geared towards getting readers to click through to the article.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Martech Advisor

FEBRUARY 17, 2020

To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Danielle Cravatt , SVP, Client Partnerships, VDX.tv , exclusively to MarTech Advisor.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. It can then generate different kinds of recommendations, including: Popular articles on the site right now. Popular articles in a specific category. Word density in the article.

Marketing Websites 113

Marketing Websites Content Marketing AI Tagging 113

RebelMouse

APRIL 5, 2023

This is the logo shown at the top of your article. For this, the following must be added: The link to your sponsored article (or a link to the landing page). The title of the article. Editors and writers can manually assign an article to this section. This is optional. Click here for more information.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Content Standard

MAY 19, 2015

With the earliest Facebook updates bringing in features that are now standard fare for social platforms (sharing and page analytics, for example), many marketers see Facebook announcements or updates as harbingers for the future of social media as a medium—and the future, it seems, may now include a notably journalistic bent. The effect?

Marketing Management 40

Marketing Management Facebook Mobile Advertising Advertising Agencies 40

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 101

Social Media Features Media Curation 101

ClearVoice

MARCH 17, 2023

For example, you write four articles. You can share those articles on your blog, LinkedIn publishing, and on a platform like Medium. You can then turn major points from those articles into social media posts and video scripts. If your company is great at making engaging videos, YouTube could be an excellent channel for you.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94