Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 322

Social Media Tools Media Work Management 322

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 77

Work Management Marketing Management Service Brand Identity 77

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 93

Social Media Effectiveness Media Top of Funnel 93

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One of the most important steps in building an influencer program is research and analytics. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Google published a short guide for mobile-first indexing for the more technically-inclined, too. Also, because more and more traffic is driven by mobile , it makes business sense to cater to these customers. Follow him on Twitter @NickARojas.

Mobile Advertising 208

Mobile Advertising Mobile Marketing Aggregators Google 208

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data. Assess performance by network.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. This will allow you to understand your customers at a mere glance. Social media management & publishing. If you had to publish each and every post manually, you’d do literally nothing else.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 100

Social Media Features Media Curation 100

Biznology

OCTOBER 12, 2017

The article points to the the root cause of the growth of influencer marketing: waning consumer attention to generic brand messages. So I asked the analytics person. At the end of that year, I asked the analytics person again. That spurred him to keep the blog and its related Twitter handle growing in Craig’s absence.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Oktopost

FEBRUARY 9, 2021

Way back in the ancient days of early Twitter (think 2007), hashtags were invented by a product marketer to help group data sets on the fledgling social media platform. . Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. How to Use Hashtags In LinkedIn Posts and Articles. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. How do our posts address customer pain points? Pull a stand-out quote or hot take from the article and use it as a post.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

ClearVoice

MARCH 31, 2023

Then these systems make tasks based on those analytics. This information allows the AI to generate content, like articles or images using user-generated prompts. One goal of content is to nurture customers along the marketing funnel. Great content moves those customers from brand awareness to action.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. First-party intent data and advanced analytics. Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. It’s one of the preferred places for potential customers to discuss their concerns and needs.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. Related Articles. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. And although marketing analytics has evolved with this changing landscape, marketers still find it challenging to demonstrate the marketing ROI. Learn More: What Is Marketing Analytics?

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Navigate the Channel

JULY 21, 2023

Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. According to published reports, Apple’s media spend was estimated at $1.8 Less than 10% of total spend went to anything digital.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Optinmonster

JULY 11, 2022

Looking for an easy way to add a custom WordPress search form? In this tutorial, we’ll show how you can easily create a custom WordPress search form in just a few steps. Why Do You Need A Custom Search Form? Custom fields, product details, and other important information are completely ignored. And many more.

Class 98

Class Terms and Conditions Click Rate Rules 98

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.

Linkedin 110

Linkedin Content Marketing Planning Content 110

SocialPilot

DECEMBER 6, 2023

This gives you credibility, articles to share and makes you discoverable online. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. Also, you can publish branded posts on your social media channels.

Personalization 89

Personalization Brand Identity Branding Tips 89

Sprout Social

MAY 7, 2020

Sprout’s Premium Analytics is the most comprehensive way to analyze the performance of your organic and paid social efforts. Premium Analytics can be added to any Sprout plan and, in addition to numerous out-of-the-box reporting options, it includes access to an advanced Report Builder. Start Your Free Trial. With almost 2.5

Ideal Customer Profiles 89

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 89

Liveintent

JULY 26, 2022

LiveIntent was recently named one of Digiday’s top 10 Identity solutions (the article is behind a paywall, but as a publication essential to understanding our industry, Digiday is worth a subscription). Brands and publishers that embrace email will have the upper hand once the other third-party cookie shoe drops.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Social analytics. Today’s social media managers know publishing, scheduling and reporting from the native platforms would be inefficient (and, in some cases, impossible). Social strategy.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Optinmonster

SEPTEMBER 8, 2022

In this article, we’ll show you how to calculate email marketing ROI for your business. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. You can also send very targeted messages to customers based on their interests, behavior, and other segmentation strategies.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. But sometimes you get pure silence (or crickets ??)

Tips 69

Tips Content SERP Custom Publishing 69