Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Using the free Moz API account.

API 46

API Google Analytics SEO 46

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Zoominfo

NOVEMBER 7, 2022

You can view a visualization of credits spent per application among Web, ReachOut, Mobile, API, and native apps. You can also access searches by type, filter the dashboard by user group, and subscribe to have analytics sent straight to your email inbox.

Zoominfo 130

Zoominfo API Class Contacts 130

Aberdeen

JUNE 20, 2019

According to data collected by the Pew Research Center, 77% of Americans now own a smartphone — a 35% increase from 2011. One way to make sure that you are developing your app correctly is to use APIs. Simply put, APIs enable access to another party’s application or platform, which in turn, makes your app more reliable and simplified.

API 40

API Mobile Marketing Guidelines Startups 40

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g.,

Keywords 100

Keywords SEO Research Resources 100

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Today’s consumers expect personalization at every touch point. Personalization takes many forms. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

seo.co

SEPTEMBER 29, 2022

Research tells that 70% of marketers consider basic SEO to be more effective and successful than paid campaign s, yet 59% of SMBs declare to be struggling with the latest tech and strategies. Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs.

SEO 159

SEO Tools Paid Search Agency API 159

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

TrustRadius Marketing

APRIL 6, 2022

This web of tasks and research can overwhelm small businesses and startups. Hybrid DXPs come with integrations and strong, fast APIs to communicate commands between the front and backend. Analytics and Testing . Several use APIs to provide a connection with important resources like developer tools.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SalesIntel

APRIL 24, 2024

Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution. Enrichment API GDPR and CCPA-aligned Chrome extension 8.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Check out our AI glossary In these business contexts, AI hallucinations may lead to inaccurate analytics, negative biases, and trust-eroding errors sent directly to your employees or customers. A simple API can connect your data to an existing platform. This allows LLMs to reason, make logical inferences, and draw conclusions.

Generation 127

Generation Lead Ranking API Knowledge Base 127

seo.co

MAY 10, 2021

Research tells that 70% of marketers consider basic SEO to be more effective and successful than paid campaigns, yet 59% of SMBs declare to be struggling with the latest tech and strategies. Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days. Ensure that your content is responsive on any mobile device.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

ClickZ

NOVEMBER 7, 2019

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. In the marketing analytics world, “source of truth” (SOT) is a loaded phrase. ” For example, Google Analytics would be the SOT for web analytics reporting. .”

Work Management 100

Work Management Planning Marketing Management API 100

SalesGrape

NOVEMBER 3, 2023

To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. Let’s dive deeper into Leadspace’s reporting process and capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. Let’s dive deeper into Leadspace’s reporting process and capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. Data Cleaning and Enrichment APIs Application Programming Interfaces (APIs) play a pivotal role in automated data cleansing.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Martech

JULY 29, 2022

Take your list of capabilities and then do some research. Does the tool provide real-time analytics? If not, is an API available for custom system integrations? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Who was involved in the implementation?

Enterprise Management 124

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 124

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Brandwatch.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Zoominfo

AUGUST 19, 2021

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. – No conversion signal to Google Analytics or AdWords. Some CRM vendors make API access a profit center while others lack an API.). You likely depend upon CRM software to run your entire business.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 122

Account Based Marketing Marketing Automation Services Marketing Management Vendors 122

RebelMouse

OCTOBER 19, 2023

For older content, we have an integration with Google Search Console ’s application programming interfaces (APIs), so you can explore what keywords users are searching for. Search trends, site health, analytics, and everything else is right there, and it’s easy to filter into different queries, devices, types of content, and dates.

Google 102

Google Keywords FAQ Custom Publishing 102

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. analytics, log files, a proprietary tracking pixel). • What are the most important features the tool has for providing competitive research? What do the tools do?

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Keyword research/rank analysis. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Brandpoint

JANUARY 23, 2020

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” At CERN, our particle physics research can sometimes be challenging to translate into social media posts. What are the biggest challenges you face in your role?

Social Media 77

Social Media Media Analytics Communities 77

Sprout Social

FEBRUARY 28, 2024

According to Deloitte’s research from January 2024, “Social-first brands are repositioning social media at the core of the entire brand and customer experience, as a key driver of strategic priorities across the entire C-suite—from commerce and customer care to risk management, product development and beyond.”

Social Media 100

Social Media Work Management Marketing Management Media 100

TrustRadius Marketing

MAY 12, 2022

With a DXP you can improve your consumer experience, get advanced analytics, and develop future marketing campaigns or products. We cover some of the most important factors to consider while researching a DXP for your team. Many CRMs offer customer service, analytics, and marketing automation. Do YOU need a DXP?

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98