Remove sales

B2B Marketing Traction

article thumbnail

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? How can you maximize strengths and opportunities?

SWOT 100
article thumbnail

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. Do your analysis and make sure your business is positioned well against the competition! But why take the chance?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Reasons Product Launch Marketing Campaigns Fail

B2B Marketing Traction

In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. We provide strategic marketing analysis, marketing planning and implementation of the plans.

Planning 100
article thumbnail

When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Fill up that pipeline and increase sales! Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated. Calculate your conversion rate as the ratio of sales to leads. Calculate your conversion rate as the ratio of sales to leads. Not exactly.

article thumbnail

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You’ve redone your website and analysis shows your brand is recognized and remembered. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a great product or service.

article thumbnail

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Make sure you provide an excellent customer eperience by doing a customer touch point analysis. It happens all the time.

Service 100
article thumbnail

7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function. They need to have a seat at executive management meetings along with sales, finance and operations. Persuasive.

CMO 100