ANNUITAS

AUGUST 21, 2023

We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. Optimizing GTM execution is one of those areas where what you ‘need’ to be doing (i.e., The issue — the gap — when it comes to optimizing GTM execution is that CX is not DX. What is CX? What is DX?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Engagio

MARCH 21, 2024

It’s no secret; executing a new GTM Strategy can be daunting for sellers and marketers alike. So, why choose Demandbase Professional Services to support your GTM? Quick and efficient Implementation Every new Demandbase client is assigned an implementation manager to help guide their implementation process.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager.

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. You have more SDRs than marketers with a predominantly self-serve motion.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Lead Ranking 105

InsightSquared

SEPTEMBER 20, 2018

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? .” I’m in.”

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Enterprise Management 101

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 323

Analysis Top of Funnel Work Management Lead Ranking 323

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Predictive metrics.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). This is really and truly about using the same type of metric throughout your entire report analysis work that you’re doing. Processing.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Advertising Channels Google 120

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Competitor analysis. Competitor analysis.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Universal Analytics will be replaced by Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 111

Marketing Analytics Tools Cost Enterprise Management Privacy 111

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Explorations.

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

ClearVoice

APRIL 23, 2024

A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise. We dissect every facet of content creation and management, from fine-tuning SEO to boosting user engagement. Our approach? Ready to see how we do it?

Process 52

Process Content Analysis Advertising Benchmark 52

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 106

Marketing Analytics Tools Paid Content Analytics Activities 106

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Marketing Analytics Tools 102

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 102

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

ANNUITAS

MARCH 1, 2023

The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023. As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Another example is inventory management software. Don’t feel alone on this one.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Make a purchase.

Merchandising 112

Merchandising Marketing Analytics Tools Conversion Lead Ranking 112

SalesIntel

NOVEMBER 29, 2023

As we close out Q4 of 2023 and prepare for 2024, we want to have the best possible lead scoring and routing process in place. We’re going to cover how to define these leads, why you should switch to a proactive “hunter” lead scoring model, and the process for scoring and routing your best leads to the top of your sales queue.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 310

Social Media Social Marketing Planning Tips 310

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78