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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. Image Source 3.

SEO 85
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What Are YouTube Tags and How to Optimize Them for SEO

Conductor

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

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What is Keyword Search Intent?

Brightedge

Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. Analyze SERP Results for Your Primary Keyword. To begin analyzing the search intent of this primary keyword, you should start by searching for your keyword in a search engine to see the top SERP results. How to Determine a Keyword’s Search Intent.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

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Maximize Conversions With These SEO Keyword Selection Strategies

Huptech Web

Conduct Competitor Analysis & Learn from their Successful Keywords Everyone in this world adapts to this way of gaining success. A competitor analysis lets you: Understand and learn from your competition: Conducting competitor analysis is a game changer when it comes to keyword research.

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11 realizations from testing Search Generative Experience

Kevin Indig

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Google does not provide much public data on its search queries, but an analysis done on AOL’s search queries found that caching the top 1M queries captures ~60% of all queries.