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Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. Offering a price advantage. The third segment are ‘locked-in’. Then we isolated those who claimed to be loyal and asked them why that was. Being easier to do business with.

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. Too many companies place marketing budget decisions with CFOs without data and analysis.

CMO 63
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PPC Management Software for Law Firms

DAGMAR Marketing

Making the most of your PPC campaigns while minimizing cost is, of course, a bit more complicated. Often, that means a law firm takes a “set it and forget it” approach to PPC, perhaps tracking just enough information to be sure the ads are yielding more in business than they’re costing. and worldwide. That’s just money down the drain.

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The Keywee Facebook CPC Tracker: September Update

Anyword

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap.

CPC 40
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The Keywee Facebook CPC Tracker: September Update

Anyword

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap.

CPC 40
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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

But you are making a good decision looking for alternatives if: Pricing is expensive for you: If you don’t see yourself using all the advanced features that Mailchimp provides, you would be pretty good using other less expensive alternatives. Advanced email testing and analysis. It became a CRM platform. Not suited for eCommerce.

Analysis 195
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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. This is to ensure that the price of their offering aligns with the value and expectations of their target audience.