Is customer satisfaction really important in B2B?
Savanta
AUGUST 1, 2016
An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. Offering a price advantage. The third segment are ‘locked-in’. Then we isolated those who claimed to be loyal and asked them why that was. Being easier to do business with.
Let's personalize your content