Customer Experience Matrix

FEBRUARY 7, 2007

But if you want to understand what went into the number, the model must be built with components that make sense in your particular business. Similarly, the timing of the events is needed to do discounted cash flow analysis. Sticking with magazines, publishers traditionally look at renewal rates as a key indicator of business health.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

MARCH 27, 2008

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. That could mean quite a few things but the most likely definition is indeed what Blink Logic provides: remote access to business intelligence software loaded with your own data. Still, that is a tiny fraction of the typical project schedule.)

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

APRIL 26, 2024

And, of course, they’ll adjust to growing AI capabilities, which will make it easier to perform some functions like adding new data sources, matching identifiers that belong to the same person, building predictive models, and analyzing business results. Somehow the CDP will need to deal with that.

156

156

Customer Experience Matrix

MAY 22, 2007

I receive a great many press releases from Business Objects. Mostly I swat them away like gnats, on the theory that Business Objects is Business Objects and the details don’t really matter. But text analysis is different. Anyway, all this led me to take a closer look at Business Objects itself. Good luck to them.

Enterprise Management 120

Enterprise Management Business Press Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2007

In a way, this is no different from other business measures. This is not the same as estimating future business results using the current LTV component values. A stable aggregate value could also mask significant changes within particular segments—another reason to do segment-level analysis.) So LTV is dynamic indeed.

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

JULY 30, 2009

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 30, 2019

In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. This is worth noting because industry conventional wisdom has long held that consumers don’t really care about privacy, despite claims to the contrary.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

FEBRUARY 13, 2020

As with Real Time CDP, the role is simply to take already-assembled data and put it in a format that’s suitable for marketers (or potentially other business users). Services including analysis, journey orchestration, and offer management provide alternative connections between Experience Manager and the applications.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

SEPTEMBER 1, 2009

The system is aimed at small business but offers an interesting design lesson for everyone. Running reports against segments may not sound too exciting, but it greatly simplifies marketing analysis. Net-Results’ drive for simplicity is based on its target market of small businesses. Pricing is also aimed at small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems. How much organizational change will be needed?

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

DECEMBER 12, 2006

I sat in a three-hour presentation on business intelligence systems and took exactly three lines of notes. These were: - brand metrics vs. database marketing metrics. This is an interesting point: brand marketers traditionally look at things like awareness levels, while database marketers look at things like retention rates.

Ad Building 120

Ad Building Business Database Marketing Analysis 120

Customer Experience Matrix

OCTOBER 27, 2019

Arm (microprocessor technology) bought Treasure Data; Dun & Bradstreet (B2B data sales) bought Lattice Engines; Kabbage (small business finance) bought Radius; Anaplan (business planning) bought Mintigo; Informatica (data management) bought Allsight; Equifax (credit bureau) bought Datalicious.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

JANUARY 6, 2014

It would probably be fairly easy for BrightInfo to support mobile and access external data sources, since the necessary changes are unrelated to its core technologies of semantic analysis and recommendations. But BrightInfo is targeted at small and mid-size businesses, which are less concerned with such refinements.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 20, 2006

I’m a bit behind on my reading so I just spotted a piece in the December 11, 2006 issue of InformationWeek about accessing business intelligence software on a mobile phone. Data analysis has long been the realm of data warehouses and the fattest of client computers, not small screens and keypads.”

Business 120

Business Mobile Marketing Analysis Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 2, 2007

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Tags: web analytics lifetime value business intelligence. Nothing unique here—many systems do this.)

Work Management 120

Work Management Business Marketing Management Acquisitions 120

Customer Experience Matrix

SEPTEMBER 6, 2018

Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. Business user interfaces are typically limited to specialized data governance and workflow functions. Start here if you’d like to explore more formal definitions.)

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

MARCH 4, 2018

based CDPs have significant European business. A recent analysis of CDP Institute membership also found that one quarter of our individual members are in Europe. Answers to questions about leading digital transformation, being driven by customer expectations, and working closely with business units all found that U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

MAY 2, 2021

There may be some additional work bringing vendor staff up to speed for a purchased system, compared with having a system built by internal staff who already understand the business. The table below summarizes my list; I’m sure there are others. Build and buy choices both have their risks.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

MARCH 6, 2007

We want to use these to build a prioritized list of business opportunities—putting something behind the One Big Button in the LTV system. To identify potential improvements, we’ll calculate Acquisition ROI for each source/product combination, for each product, and for the business as a whole. Finally, we have to rank the changes.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

JULY 25, 2014

Some eyebrows were raised by a statement on LinkedIn’s blog that it will sell off Bizo’s Data Solutions business, which markets Bizo’s 120 million name database of business contacts. Retaining Bizo''s data business would only have raised questions about whether LinkedIn data was somehow leaking into the marketplace through Bizo.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

JUNE 28, 2010

As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology. Saffon’s approach lets it handle the subject-verb-object triples used in semantic analysis. It can explore networks, find similarities and guide decisions.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

AUGUST 27, 2015

To move past the very obvious, ABM vendors – whose basic business is selling ads targeted to specific companies – could also use predictive analytics to refine their ad targeting. Content analysis requires the ABM or predictive system to be aware of the topics of the content being consumed.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

AUGUST 22, 2016

special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. .; For example, if you sell to small businesses, then coverage is critical because many vendors identify companies using IP address or Web domain – things many small businesses do not have.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

AUGUST 26, 2014

The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business. But this is something the company has adamantly refused to do for years, despite pressure from its original small business clients and the partners who serve them.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

JANUARY 1, 2019

Salesforce is a marketing suite vendor but it purchased (and so far is selling) Datorama as a marketing performance analysis tool. There’s no doubt that the growth of the CDP industry has captured other vendors’ attention, both as an opportunity for expansion and as a threat to their existing business.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

AUGUST 2, 2018

Treasure Data will operate as a separate business under its existing management and will continue to sell its product to marketers as a conventional Customer Data Platform. Arm seems a less likely CDP buyer than Salesforce but made clear their goal is to use Treasure Data o manage Internet of Things data.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 30, 2016

That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. This is where the real fun begins, because that profile is now available for analysis and applications.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. There’s probably some AI at work in that analysis. Lead Genius is used primarily by large enterprises selling to small businesses. Lead Genius is a good example. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 7, 2007

My last two posts started a discussion of using generic Lifetime Value figures to identify business opportunities. If the company can offer different treatments to customers from different sources, the analysis could be done down to the product/source level too.) Yesterday described the calculations for acquisition orders.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

AUGUST 26, 2010

Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. Like PinPoint, it combines DataMentor’s DataFuse data cleansing and matching software with a private-label version of SmartFocus campaign management and analysis.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

NOVEMBER 6, 2008

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. Well, I think it's profound.)

Work Management 120

Work Management Marketing Management Demand Demand Generation Agencies 120

Customer Experience Matrix

DECEMBER 5, 2011

This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. You’re already incurring many of them, so the analysis has to identify how much they’ll increase or decrease as a result of marketing automation. Most of these are marketing operations costs, and there may be others in sales and IT.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

JANUARY 31, 2013

Mix models remain the heart of the company’s business. This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

APRIL 1, 2013

Even though Raab Associates itself is a small business and runs in part on an Infusionsoft-like system ( OfficeAutoPilot ), I’m a professional manager by training and most of my clients are mid-size and big businesses. Small businesses can see changes in revenue or free time immediately. Detailed analysis isn't needed.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120