KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. Reports & Analysis.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Martech

FEBRUARY 12, 2024

Here’s a list of those skills in priority order: Data Analysis. Knowing how to use data to identify and manage an audience through marketing is vital. Sales and Marketing Automation. Here’s her analysis of whether she should keep skills in-house. All these actions would help her.

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Search Term Report Tool.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Circle Studio

NOVEMBER 24, 2020

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

SEPTEMBER 9, 2014

It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., and help give you a more complete picture of their online marketing efforts. Analytics (Ex: Google, Omniture). We can also use our link analysis above to show us what the top pages being linked to are. Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 11, 2018

Any sort of content analysis will take time but I can assure you that time will be worthwhile. All of that being said, we can start at the most basic level – using Google Analytics. Yes, perhaps the customer filled out the form after coming in through PPC but it turns out, their first click was actually through organic.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. The first step in most SEO campaigns is conducting an audit and/or analysis. Ongoing analysis and support.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Keep reading! How to add UTM Parameters in Google Ads?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Outgrow

JANUARY 21, 2021

Isobar is a global name in the digital marketing domain. Arguably the best content marketing agency you can reach out to in New Zealand. Additionally, you can reach out to them for services like data & analytics, design, branding, etc. In brief, PopArt is a one-stop solution for all your online marketing needs.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

QuanticMind

DECEMBER 6, 2018

It’s well established that predictive analytics have dramatically changed the digital marketing landscape in recent years, and it’s only continuing to grow and evolve. According to a recent report , the global predictive analytics market is set to reach $10.95 What is Predictive Advertising? billion by 2022.

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. What Does a Data Solutions Department Do?

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. What Is PPC? PPC: This strategy offers immediate visibility and quick results.

PPC 52

PPC Paid Content SEO Marketing Websites 52

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels, in order to bring better value from each of these channels. What Does a Data Solutions Department Do?

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. What Does a Data Solutions Department Do?

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. What Does a Data Solutions Department Do?

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

KoMarketing Associates

DECEMBER 21, 2017

BuzzSumo’s Analysis of 100 Million Headlines. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. It touches on the the busy (and often obsessive) career of a digital marketing professional, and the forks in the road that cause us to confront what our values are.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Agency Analytics. This tool is truly an online marketer’s central hub. We’ve been using Agency Analytics at SEO.co

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Quora offers a free analytics tool that allows you to track your questions, answers and blog posts by clicks, views, shares and upvotes. (Source AdExchanger). Measuring Performance.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Outgrow

JULY 8, 2020

They provide an all-round online marketing strategy with content at its core. Not to mention, the holistic content strategies are used across online platforms. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And the results, 1.6 Spiralytics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Agency Analytics. This tool is truly an online marketer’s central hub. We’ve been using Agency Analytics at SEO.co

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

SEPTEMBER 1, 2016

For example, when we helped a client launch Baidu PPC campaigns, we suggested integrating a QQ app into their website. Weibo also provides Weibo Trend, Index, and Analytics, which are valuable insight tools for B2B marketers to conduct competitive and consumer analysis.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Unbounce

MAY 8, 2019

This year, Hanapin Marketing’s State of PPC report asked brands what they wished agencies did better. Unbounce’s latest analysis found that landing pages convert on average 65% better than websites. Online Marketing Agency Growth Accelerator Summit on May 16, 2019. Grab your free ticket to this online event.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. To ensure the PPC program effectiveness and achieve a positive return on investment, e-commerce stores must conduct regular PPC audits. Work With Us What I s a PPC Audit?

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

KoMarketing Associates

JULY 14, 2014

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Analytics. Baidu Analytics – Tables / Graph.

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Instead, I would recommend Moz’s keyword difficulty and analysis tool for this.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. Work With Us Why U se PPC A dvertising?

PPC 52

PPC Pricing Price Paid Search Agency 52