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Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. Amazon and Total World Dominance.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

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Optimizing for Bing & DuckDuckGo

Method and Metric

So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). a for Amazon. If searching for hats on Amazon, for example, you could “!a Looking up SEO on Wikipedia would be “!w

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

In order to get buy-in from your team and clients to dedicate time and resources to rank for informational keywords, you must be able to explain the SEO value. This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. Final Thoughts.

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What makes content valuable in an AI world?

Kevin Indig

Others would cut resources and retreat behind paywalls. These are a fig leaf to publishers, but they’re not always the best resources (they don’t match the top organic results) and few people are going to click them, having gotten their “answer” in the SGE text.

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16 Effective Ways to Build Your Online Presence

Hubspot

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

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How to Research Content for Your Expert Ebook

Writing on the Web

There are a number of obvious resources. Wikipedia, and other specialized encyclopedia sites. Books and ebooks on Amazon and other book sites. I try to narrow the topic down to something that hits the sweet spot between what readers seek to know, and what I already know. Google or other search engines.

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