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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. Some of the popular examples of these companies are Sendx.io (SaaS), Mywish (eCommerce), Amazon (Ecom and Saas combined) etc. Let’s advance further with the role of automation in b2c marketing.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

Just like Amazon knows what you’re likely running out of and need to order next, buyers expect the same personalization with B2B purchases. And marketing automation was still just the germ of an idea. Because the message wasn’t personalized, high unsubscribe rates and low open rates were the norm.

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Intent Based Marketing: Tips and Benefits

Sharpspring

Both approaches are SEO-heavy and will rely on robust content marketing automation , but with intent-based marketing you can focus on creating your sales and marketing efforts on specific goals. Putting Intent-Based Marketing to Work. Navigational Intent. Consumer Research Intent.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. More adequate automation. Artificially intelligent systems are invaluable in marketing automation.

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2020 Tips: The Importance of Intent-Based Marketing

Sharpspring

Both approaches are SEO-heavy and will rely on robust content marketing automation , but with intent-based marketing you can focus on creating your sales and marketing efforts on specific goals. Putting Intent-Based Marketing to Work. Navigational Intent. Consumer Research Intent.

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Marketing Campaign Automation Guide

LeadSquared

But the applications of marketing automation are not limited to that. If you see, around 49% of companies use some form of automation for marketing campaigns. So, in this read, I will tell you how to make automation work for you. Marketing automation brings data, rules, and content together under one roof.