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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

Set up Your Author Page on Amazon. Yes, your Amazon house. Amazon is another social media site. You can go to Amazon Author Central to create your account. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. You can have a video-like production in no time at all.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

62% of US shoppers admitted that they shop more online now than in the pre-COVID era. Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. Linkedin and Twitter integrate. FTC Urged To Clamp Down On Data Collection Online.